“The coming year for Apple Computer is full of questions, and many of them are connected one way or another with the switch to using microprocessors from Intel. How Apple will or won’t build around this or that Intel platform is likely to be answered when CEO Steve Jobs takes the stage at the annual Macworld conference on Jan. 10,” Arik Hesseldahl reports for BusinessWeek. “But to me, a more interesting question is one that goes straight to the heart of the relationship between Apple and its newest chip supplier. As Apple includes Intel’s chips inside its machines, will it also point to the Intel brand on the outside? In particular, will Apple place an Intel medallion on computers, or mention Intel in the ads for computers that house Intel chips? This would be a good moment to recall what at least one customer has called the ‘cocaine’ of the computer industry: Intel’s marketing subsidies — a program known as ‘Intel Inside,’ named for the ubiquitous logo, labels, and audio-visual cues that show up in the various print and electronic advertising efforts of PC makers that use Intel chips.”
“For every Intel chip a PC company buys, it gets some cash back, calculated as a percentage of its ad budget. For a company that ran a $7.5 billion profit on sales of $34.2 billion in its 2004 fiscal year, Intel can well afford to spread a little marketing cash around,” Hesseldahl writes. “Is Apple going to accept ‘Intel Inside’ money and all that goes with it?”
Hesseldahl doesn’t think Apple will slap Intel stickers on Mac cases or add Intel chimes to the end of Apple’s nonexistent Mac TV commercials, but they may still get Intel’s “Intel Inside” money. “While Intel’s name and its many brands are among the most recognizable in the world, the name doesn’t inspire the same degree of loyalty that Apple’s does,” Hesseldahl writes. “While millions know who Intel is and what a Pentium chip is, the names don’t necessarily make hearts skip a beat the way they do at the mention of the iPod, or the Mac… One of Intel’s big hopes in landing Apple as a customer is that some of Apple’s coolness and customer loyalty will rub off. Intel will no doubt get its share of the credit for the fruits of the alliance, perhaps a home-entertainment computer that makes previous Microsoft-led efforts in that arena look positively primitive. That will no doubt create positive buzz for Intel and help it shed at least some of the taint of being part of the ‘Wintel’ alliance with Microsoft. And that may be all the incentive Intel needs to cut Apple slack that it won’t give other PC makers.”
Full article here.
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This will be a BIG opening into a new market for Intel. Somehow Intel will get their “Intel Inside” badge on the new Intel Macs – even if they make it part of the licensing deal with Apple. They may even make Steve an offer he can’t refuse, moneywise.
Another way to look at it from Intel’s standpoint: Most consumers know that if a PC, Mac, whatever, has the Intel badge, it will run Windows. It is one way to possible get some of those consumers to buy a Mac – even if only to run Windows.
Get used to it, kool-aid addicts…
Well, ok, you peel off the Intel Inside sticker or if that’s not possible, use one of the Apple stickers which ship with the Mac to cover it.
Problem solved.
(if that doesn’t work, there’s always sandpaper, grinders or a blowtorch.)
i said it once i’ll say it again, those stickers are gayer than 8 dudes sucking off 9 dudes with an extra dick to go right in your ear!
To clown shoes:
And you’d know of course.
A bit silly here guys…?!
My view is with the writer – Apple will get the cashbacks AND won’t have to have chimes, stickers or adverts. Most likely is that Intel will want their own huge campaign telling the world to buy “Mac an’ Intel”.
I recently setup a friend’s new Toshiba 17″ Laptop. The thing was literally covered with stickers.
Intel Inside
Centrino Mobile Technology
Made for Windows XP
ATI Radeon
AOL
etc etc etc.
The guy saw this and seemed to be proud. I was embarassed….
“Will Apple slap ‘Intel Inside’ stickers on Macs?”
We at Apple are getting annoyed at this queation. To quell this nonsense once and for all, we issue the following response: Maybe.
Have a nice day.
If they do, see this website:
http://www.un-du.com/
Can Apple pay off Intel to not put those monstrosities on anything? I would HATE to see them on my next mac, even the BOX, I would hate to see their logo anywhere. It caqn say Intel in About this Mac, THATS ALL! Thank you
Hey Reverse Dork,
My mamma’s dead, so you might want to pull your ass off her decomposed face, you sick, grave digging, necrophile!
I don’t see a problem with this. If Apple does business with intel, who the fu*ck cares what’s inside.
Don’t you dare. Besides, most of the stuff inside the Mac could be claimed to be made by another company…because it is. Except for the TrackPads.
Ok, PPC is put on in small fount, I don’t care if intel is put on in small fount – but no stickers!!!
Most of stuff inside the Mac, IS made by another company…duh
Sticker smicker who cares
No stickers please but I want the marketing money…so…we’ll use the intel chime at boot-up to formally anounce the new machine. We’ll also ship it as the boot up chime on every Mac that actually has intel inside. It will be our little bit of Apple humor.
Macs were made in the past that had a “PowerPC” logo lazer etched or something on the case… Granted, these were beige Performas and PowerMacs, and they were before Steve’s comeback at Apple. Since Steve’s return (with Ives) there have been no mention of “PowerPC” on any Mac.
Having said all this, anyone who knows anything about Apple will know immediately that there will be *ZERO* Intel Inside stickers or anything of the sort on the outside of any Mac. It’ll be exactly the same as things are now, in terms of exterior styling. Apple isn’t paid off easily like HP or Dull, not in these times of prosperity. One sticker on the box next to the Mac OS X/USB/Firewire etc. logos might be possible. Other than that, nothing, no mention.
–mAc
I didnt notice the IBM Logo on the casing of my G5
You might not have seen an IBM logo, But I’ve seen the PowerPC logo on many Mac’s
intel pentiums are ok is no big deal.
is the samething only faster