“Despite its suspicious disappearance from Apple’s website last week, a new [iPod+iTunes] ad featuring rap superstar Eminem appeared to be in moderately-heavy rotation on network television this past Sunday,” AppleInsider reports.
“The ad appeared on Apple’s website for download immediately following the special event but disappeared within a few hours with no explanation… It remains unclear precisely why the ad was removed from Apple’s website,” AppleInsider reports.
Full article here.
The ad can be seen starting at 31:20 in Apple CEO Steve Jobs’ presentation (QuickTime required) here.
The New iPod with Video. The ultimate music + video experience on the go. Buy it now at the Apple Store. From $299. Free shipping.
The New iMac G5 – Built-in iSight camera and remote control with Front Row media experience. From $1299. Free shipping.
Related article:
Apple removes new Eminem iPod ad from website – October 12, 2005
Anything with rap sickens me. I hope this is the last rap ad I see from Apple
Like I said on AppleInsider: “It looks like they’re working on putting the ad back online (http://www.apple.com/itunes/). This is the direct link: http://www.apple.com/itunes/ads (it currently just loops back to http://www.apple.com/itunes.
I think that there might have been an agreement to put the ad online at a certain date and someone just jumped the gun.”
hey keep it shut you old fart. im not into your harp music either
To JEG:
Seeing how Apple has been fairly eclectic in regards to their music choices, I wouldn’t be surprised to see another ad with rap/hip-hop music in the background (after they cycle through a few other genres first, of course).
There’s rap, gansta rap and Eminem. The first I dislike because of music. The second I despise because of the violence and sexism. The last I pity because despite Eminem’s talent he continues to be a sexist pig, a violent bastard and the only person in the entertainment industry who wrote, published and released a song humiliating and denigrating his mother.
I refuse point blank to look at any video or listen to any music that has any relationship to that misogynist. Now that’s what I call a waste in advertising dollars. I’m with you JEG.
Not that I’m any fan of rap, but I just don’t think that Lawrence Welk is hip in the eyes of 21st century audiences…
For anyone who wants the ad, get it while you can:
http://live.watchmactv.com/
JEG-
You can’t please all the people all the time. Clearly this ad is made to please others, but don’t fret, Apple’s next ad may be your favorite. I’m assuming you forgot that your not alone in this world.
P.S. Rap isn’t my favorite music, but I LOVE the commercial!
I love hiphop, I like Eminem and I like the add. I sat through Bono adds, and boring “Switch” adds, no biggie.
Bikersrule:
John Lennon also wrote a not so kind song about his mother.. It was called “Mother.” Not nearly as distasteful as m+m’s though.
eminem spot working URL on Apple’s site (since October 15) :
http://movies.apple.com/405/us/media/apple/itunes_detroit/apple_ipoditunes20051012_h640.mov
I don’t want to this board to devolve into a fight about eminem but let me say this one thing:
Eminem doesn’t choose to waste his talent being a misogynist, he chooses to make good music and sell it to the pop obsessed masses with this image and notoriety that he creates. He is an excellent businessman, with out any qualms about who he upsets in the process. The first one or two songs on each album are mostly empty pop songs, but they are good pop songs that drives sales while the rest of the albums always have some pretty good music in it, mixed in with some songs about his wife and mom to make sure he gets on TRL and and music news show. brilliant, ethically shady but brilliant.
MDN magic word: working, as in whatever eminem is doing, it’s working.
I don’t mind the ad. The ad is just a variation of the U2 ad. Sorry but I can’t stand rap which is music by non-musicians with 0 talent (Eminem, Kenya, <fill in another rap artist here>, and etc).
I’m glad SJ and crew don’t just use their favorite genre of music to try to promote iTunes, iPod (or even Apple). It’s called Marketing Sir JEG.
And I don’t think AAPL investors actually give a shit what genre Apple uses to market their products; as long as it is effective. As to what kind of music you Sir JEG like or don’t like; we AAPL fans/investors don’t give a shit about either.
Rock on Steve!
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I cannot stand Eminem, but I dont care, it’s great marketing.
– Rap is an original art form created relatively recently right here in the good ol’ USA, and it’s influence is found in music across the globe.
– Some people (like JEG) are too stupid to see beyond their own timid realities to acknowlegde other cultures artforms.
– I’m sure their are PLENTY of people just like JEG who think all country music sucks too. JEG probably hates those people, which are just like him.
Hip Hop is not for everyone! We lovers of the genre are more than happy to have people that dislike or even hate the music. Believe me if everyone liked it it wouldn’t be worth listening to. All of the haters – do us a favor and stay far away from our life style.
Hip Hop forever!
MW – lower…as in inviting everyone will lower the quality of the event.
I realized a while back that music taste is a very personal thing. We can all choose to listen to whatever we like.
So whilst I personally don’t enjoy country music, tiny-bop pop, most rap, metal amongst others, I understand that others may indeed like it.
My point – chill out dudes, the whole reason music is so varied is because peoples tastes vary.
Does it bother anyone that eminem pushed one of the actors/dancers wearing an ipod??
I felt kinda werid about that.. seems like negative PR..
From a business sense why would you do that?.. maybe to tell apple that the artist and the label can push you out of the way at any time???? LOL
MW: Freedom
Man, it’s amazing how personal distate can color the evaluation of one great ad.
Whether you like Eminem or hate him, whether you think his music is verbalized trash or inspired poetry, the fact of the matter is, this is a great ad!
You know, look at the example of Steve Jobs to see that despite his (now largely undeserved) reputation as a mean, irrational manager, how he keeps an open mind and allows himself to change. A few years ago, Jobs was quoted as saying that he really doesn’t like hip hop – doesn’t listen to it at all.
But he qualified that by saying that he was trying to have an open mind and said specifically that he thinks there are some hip hop artists with legitimate things to say, just as the artists of his generation like Johnny Cash.
In the special events, we’ve seen him invite John Mayer, Sarah McLaughlin, Kanye West, U2, and Wynton Marsalis on the stage to perform. That’s a pretty eclectic group right there.
So can we please stop with the inane “the ad sucks because Eminem is pushing the iPod guy” comments. That kind of argument is childish, immature and worst of all, largely irrelevant.
As Steve Jobs said, Apple has been working on the Eminem ad for two and a half years.. Clearly, the ad would not have happened without Jobs backing it all the way. And let’s remember his intro to the ad, that this would take the silhouette ads to a whole new level.
The very point of the Eminem ad is that iPod + iTunes is as raw, edgy, and as exciting as ever. Just when you thought it was turning into your father’s Oldsmobile, Apple is jumping tracks and kicking in the NOX.
Replacing the iPod mini with the nano was the first step, i.e Apple isn’t settling for comfortable, humdrum success. So if you really believe in that message, you don’t continue to run the same ads you’ve been running for the last 2 years. You need something to grab people’s attention again and say, “Wow, that’s the shiznit!” and the fact of the matter is, Eminem has sold 28 million albums largely on generating media frenzy through controversy, and as uncomfortable as the truth is, he does have an album’s worth of very good songs. How many albums have you sold lately?
For that matter, how many of you predicted Apple would essentially reinvent the silhouette ad and launch another 2 years of making iPod THE device of the moment? iPod didn’t get where it did today by filling the airwaves with “It comes with a 20 GB hard drive, mini games, and a contact database. Only $399 at Apple.com!” Dell-like commercials.
So whether you like Eminiem or detest him, the new ad is gonna win a bunch of advertising awards. And you can be sure whatever is left of Creative’s $100 million ad “assault” has just gone up in smoke.
Why does anybody care about this? It’s just an ad. Who cares about why the Eminem ad disappeared from Apple’s web site or if they’re going to run it. Personally, I’d like to see Apple run a few Mac ads. Apparently Apple’s marketing department has forgot about the “other” part of the company that makes a pretty decent personal computer.
I don’t give a damn about M&M either, plain or peanutty. Apple should feature a musician who is a longtime Mac user, like Trent Reznor. NIN, yeah!
hmmmm that ad looked really familiar to me……
iPod vs Lugz</a>
fixed
Amazing ad featuring an academy award winning song. In my opinion it is destined to be a modern classic. Like him or not Eminem is one of the most famous singers in the world, and this ad does full justice to the raw, urban energy of his music.