“Apple has apparently pulled its new iPod commercial featuring rap star Eminem [from its website]. No reason was given for the withdrawl. The 30-second spot premiered today during Apple CEO Steve Jobs’ keynote speech at an Apple special event. The ad features Eminem performing his hit single ‘Lose Yourself’ and was expected to begin airing on television in a week,” iPodNN reports.
Full article here.
During his presentation earlier today, Apple CEO Steve Jobs played the ad for the assembled audience not once, but twice.
Earlier today, the ad could be found at http://www.apple.com/itunes/ads
That URL now redirects users to http://www.apple.com/itunes
I thought it was a bad ad anyway.
Bad ad? I’m not a huge Eminem fan or anything, but I felt the concept was executed incredibly well. It’s a huge step up from the usual silhouettes.
rays a fag
Eminem is an idiot. Too bad Apple felt a need to hook their wagon on to that trash in order to promote the product.
I thought the ad was amazing. You don’t have to like Eminem to recognize that.
That ad is super cool!!!!
eminem is stupid. he doesn’t know who he is. he is now in jail because of drug addiction. it doesn’t matter he was popular before. he is not under situation to demand such things. what an idiot!
Enema M has issues with women, perhaps his potty training was too much for him. No deadbeat-dad to blame.
He hates women and girlymen, YET he’s always ‘hanging’ wit da ‘boys’!
the ad wasn’t anything special, I didn’t think.. just the same ol’ silhouettes with different backgrounds. certainly didn’t suggest the new features. so who cares?
He hates women and girlymen, YET he’s always ‘hanging’ wit da ‘boys’!
—
Uh, I doubt he hates women.. he probably nails like 10 a day..
I hate the ad, but had to air it today to full fill the contract and get this 2 year old lawsuit behind me.
good riddance. he’s a waste of space in the universe.
I can’t believe that didn’t do a Black & White version of the silouette ad, with the tagline “iPod now in Black & White”
Guess that’s why I make the big bucks.
I’m not a fan of hip-hop but I think Eminem is an extraordinary talent, and I don’t think anyone who understands music or the industry can doubt that. I personally thought the ad was great, and it has nothing to do with whether or not you like the performer. The task was to create a new campaign that kept what was memorable about the super successful campaign that preceded it, and added enough to give it a new look and feel. To that end, I thought it was successful. I’d be interested to know how Eminem became involved with this new campaign, given his history with Apple — was it part of the settlement or did he have a genuine change of heart? He’s not someone who needs the money, nor does he spend much time trying to please others…
Rap is crap. Kenya and Eminen are both god awful. O talent there. U2 was a good choice and so was Winton Marsalis.
Apple pleeease stop using rap artists to promote your products
…Uh, I doubt he hates women.. he probably nails like 10 a day…
If you mean with his fist, then you’d probably be right.
Anyway, hopefully the lawsuit is gone, and that he’s at 0h:14m:58s!
Why are all white Mac people racists and hate Eminem?
Some of you guys so the stupidest things, there is no reason to want to disrespect a whole music genre just because of you closeminded preference. Please try harder not to take life so seriously, it choke your growth
Actually, the only thing worse than – and even MORE boring than rap ‘music’ – is country music. Same ignant jerks, different neighborhoods.
If you’re interested in ‘black music’, try those that are worthy:
Louis Armstrong
Chuck Berry
James Brown
Tracy Chapman *
Ray Charles *
Jimmy Cliff *
George Clinton
Nat “King” Cole
John Coltrane
Commodores
Bo Diddley *
“Fats” Domino
Earth, Wind and Fire
Aretha Franklin *
Marvin Gaye
Jimi Hendrix *
Janet Jackson
Michael Jackson
B. B. King **
Lenny Kravitz *
Living Color *
Bob Marley
Thelonious Monk (I’ll bet someone at these forums knows this dude!)
Johnny Nash
Aaron Neville
Prince *
Otis Redding *
Lionel Richie
Smokey Robinson
Sly & the Family Stone *
Statler Sisters *
The Supremes
Tina Turner
Luther Vandross
Muddy Waters
Stevie Wonder *
War *
Oh, and…
Billy Preston
Sam Cooke
Seal *
Stanley Jordan
Don’t tell me Apple DIDN’T get Eminems permission again.
Apple doesn’t choose musicians to honor. The only goal is to make money.
..but since music is so dear to me:
– Staple Singers
– Motown (yep… the bandmembers too… especially having done some gigs with Martha Reeves myself)
– Branford Marsalis (check out his A Love Supreme Live concert)
– Charlie Parker, Duke Ellington, Sarah Vaughan, Billie Holliday, Ella Fitzgerald, Sonny Rollins, and much more…..too many to mention.
Apple doesn’t choose musicians to honor. The only goal is to make money.
..but since music is so dear to me:
– Staple Singers
– Motown (yep… the bandmembers too… especially having done some gigs with Martha Reeves myself)
– Branford Marsalis (check out his A Love Supreme Live concert)
– Charlie Parker, Duke Ellington, Sarah Vaughan, Billie Holliday, Ella Fitzgerald, Sonny Rollins, and much more…..too many to mention.
Apple doesn’t choose musicians to honor. The only goal is to make money.
..but since music is so dear to me:
– Staple Singers
– Motown (yep… the bandmembers too… especially having done some gigs with Martha Reeves myself)
– Branford Marsalis (check out his A Love Supreme Live concert)
– Charlie Parker, Duke Ellington, Sarah Vaughan, Billie Holliday, Ella Fitzgerald, Sonny Rollins, and much more…..too many to mention.
This is the second adcampaign apple has pulled recently (the other one being the new ‘switch’campaign) Does anyone know more about the backgound(s) for this ??
“Apple has apparently pulled its new iPod commercial featuring rap star Eminem [from its website]. No reason was given for the withdrawl.”
Could it possibly be because the guy is an asshole? He sued Apple last year because of their use of one of his ‘songs’ in an Apple advert. He got all bunged-up about it and decided to go litigious on Apple. The use of Eminem and his music in an advert spot must have been part of the settlement.
Emin-enema is an talentless jerk who glommed-on to Rap/Hip-Hop, at just the right time, to become one of the first white ‘rappers’. He got lucky. Who gives a shit?
Let Slim-Shady go back to his trailer park.
MaWo, ‘simple’. As in, ‘Only the simple-minded listen to Eminem’s tripe.’
MAYBE STEVE MADE A VIDEO TO PROVE m&m CAN BE BOUGHT!?
You left out Al Green.
SN – Maybe the add was a fake or a joke. A personal jab at Eminem from Steve. Not intended for commercial release. Who knows.
michael – Switch to what? Back to Intel?
I like a little Nina Simone now and then.
Jobs does a good job at putting the “cool” factor into Apple’s products but he does a lousy job with advertising, or lack there of. Apple will never realize their potential until they hire a real advertising company and ban Jobs from those meetings.
Their commercials say nothing to those that are not familiar with Apple’s products. For such a smart person Jobs is an idiot when it comes to advertising.
Don’t care for the eminem part, but i liked the graphix (never mind the ugly tone of the ‘story’- did somebody at the adagency take in too much ‘Dark Knight’?). Would be nice to have a copy when they inevitably take down the ‘special event’-site, which might as well be next week, what with the speed at which apple is going at the moment … -> Re ‘switch’ – no, i mean the win->apple campaign. The first one (2004) was sometimes hilarious & i don’t only mean Ellen Feiss. (check for yourself: http://plex.us/videos/switch.html)
The guy is slime. (The ad was pretty cool, I have to admit–but I still wouldn’t want Apple to use it, since it starred that a**hole.)
Peace,
Jake
I loved the Switch commercials. My favorite is the Japanese Valley Girl
slime is right!
THIS AD WAS APPLE’s BEST SINCE 1984.
…and Eminem is a HUGE MUSICAL TALENT. Face the truth.
For those complaining that the ad didn’t talk about the iPod’s new features, I’ll just point out that it’s really more about iTunes.
Last i checked this was a Mac site not an insult eminem site… hmmm maybe its the wrong url?
You know… Its an ad, after all the b*tching you all do about apple not doing ads, and when one comes out that actually could get some really amazing publicity you all go bash it…
Get OVER YOURSELF!
The ad was very “cool,” yes… and as a graphic designer who’s worked in tv I appreciate the difficulty and technical acheivement of it. I don’t think a discussion of Eminem’s talent is necessary—though personally I see him as an immense talent—but he does represent an odd “spokesmusician” for apple. I think the U2 commercial does much more for the iPod and the brand.
The original silhouette ads were marvels of advertising. They communicated the brand and product well, and were an infinitely adaptable core idea that could be used for print, outdoor, tv, etc. in equal effectiveness. The “eminem” ad muddies that up and represents a step backward, not a step forward, in apple’s advertising progression.
Finally, I agree with “Bob” that a much better ad would have been something playing off the B/W versions utilizing a b/w ad…juxtaposed on the color screen. I personally would have liked to see a tv ad that began with the old solid color silhouettes and pulled back into b/w environement (like the U2 ad) to have an “old silhouette ad” playing on the new iPod…calling attention to the color screen and video features without straight abandoning the old, near-perfect ads.
they pulled it because it had that thing about his new album…
i think he would want to be the 1st to talk about the new album not a sponsor(which Eminem was one of the last rappers out there with out one)…
so it wasnt pulled off tv just the internet for now…
I Dont know whats wrong with all of you Eminem haters, but hell would be a perfect place for all of you.Eminem has more talent in his pinky than bono has in his whole band of queers. And buy the way…The mororn who said not to use rap artist for your ad’s…WHAT DO YOU THINK ITUNES IS MADE OF?? WHO DO YOU THINK USES IT?? WITHOUT RAP–THERE WOULD BE NO SUCH THING AS AN IPOD! I garuntee an eminem ipod will kick ass on the shelves and you hating bastards can listen to ur hella looser “Uwho” band, but in the end, Eminem knows more about talent, music, and advertisement than you useless, noisemaking, “Uwhen” band.
What’s the title of the song by Winton Marsalis in the last iPod ad?
ive had enough of this crap (everyone dissing eminem)show some respect for the man, yeah so he and kim arnt together maybe thats better for hailie i dunno but at least show some respect, i did i put this ad on my ipod yup i put eminem on my ipod
Gee theres enough damn popup ads on this site sheesh (popup blocker clicking like crazy)
your all sad. your talking about an advert here…
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