Apple’s video play likely to unsettle movie, TV, advertising and retail markets for years to come

“The release of Apple Computer’s new iTunes store for videos Wednesday has provided a first mainstream look at a business model likely to unsettle the movie, television, advertising and retail markets for years to come,” John Borland reports for CNET News.

“It’s not much for now–episodes of five popular television shows from ABC and Disney’s cable network, a handful of animated short films and music videos, all for sale at $1.99 apiece,” Borland reports. “But the prospect of expanding the success of the iTunes music store into video has possibilities that are already resonating through the media business. ‘This is a first giant step,’ said Disney Chief Executive Officer Robert Iger, who appeared on stage with Jobs to tout the new offering. ‘It is the future, as far as we are concerned.'”

Borland reports, “…It’s clear that Apple has set its sights on becoming a major player in the home video business, just as it has become one in the digital music sector. ‘I think this is the start of something really big,’ Jobs said at Wednesday’s unveiling. ‘Sometimes that first step is the hardest one, and we’ve just taken it.'”

Full article here.

Advertisements:
The New iPod with Video.  The ultimate music + video experience on the go.  Buy it now at the Apple Store. From $299. Free shipping.
The New iMac G5 – Built-in camera and remote control with Front Row media experience. From $1299. Free shipping.

Related articles:
Analyst: ‘media companies will call Apple to strike deals, Front Row is Media Center done right’ – October 12, 2005
Analyst: Apple rewriting media distribution rules, more people will consider switching to Mac now – October 12, 2005
Apple and Disney usher in new media era – October 12, 2005
Apple posts QuickTime of ‘One More Thing’ special media event – October 12, 2005
Apple’s Front Row with Apple Remote and iMac G5: media center done right – October 12, 2005
Apple introduces new thinner iMac G5 with built-in iSight video camera, ‘Front Row’ media experience – October 12, 2005
Apple releases iTunes 6 with 2,000 music videos, Pixar short films & hit TV shows for $1.99 – October 12, 2005
Apple unveils new 5th generation iPod, now plays music, photos, and video – October 12, 2005

37 Comments

  1. I think it will be great when resolution increases and much more content is added. I’d like to be able to choose a particular episode of Seinfeld or Cheers, for example. That would be great.

    TV DVD collections seem to be flooding the DVD aisles lately. There must be a market.

    Michael

  2. The ability to download video from ITMS is the one element today that I was hoping for the most … I imagine other networks will be tripping over themselves to get their content on iTunes.

    The CEO of Disney is exactly right in his comments.

  3. I think I’ll buy a pet hamster to go along with my new video iPod and
    let the little rascal have it’s own TV. Now that sounds like some real fun!
    Add some small speakers and you’ve got one 21st century rodent! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    CT =====]———- A whole new video market explodes!

  4. Tivo is kind of on the way out anyway. DirecTV will soon be using another manufacturer for their DVR, Dish uses a generic DVR, Cables Companies offer a free non-tivo DVR, and tv makers like LG and Mitsubishi are including DVRs in their HD Plasma and DLP models. Now we know why apple didn’t hook up with Tivo.

  5. iDon’t
    They are commercial free

    Quevar
    I agree let’s get BSG up there, but then again, untill they get it available in canada that won’t do me any good either,

    Were about to see iTMS be repeated for videos (literally) though the # of titles will be an order lower. First it’s U.S> exclusive and then again they’ll have to renogotiate rights for the varioud countries ouside…

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.