“The release of Apple Computer’s new iTunes store for videos Wednesday has provided a first mainstream look at a business model likely to unsettle the movie, television, advertising and retail markets for years to come,” John Borland reports for CNET News.
“It’s not much for now–episodes of five popular television shows from ABC and Disney’s cable network, a handful of animated short films and music videos, all for sale at $1.99 apiece,” Borland reports. “But the prospect of expanding the success of the iTunes music store into video has possibilities that are already resonating through the media business. ‘This is a first giant step,’ said Disney Chief Executive Officer Robert Iger, who appeared on stage with Jobs to tout the new offering. ‘It is the future, as far as we are concerned.'”
Borland reports, “…It’s clear that Apple has set its sights on becoming a major player in the home video business, just as it has become one in the digital music sector. ‘I think this is the start of something really big,’ Jobs said at Wednesday’s unveiling. ‘Sometimes that first step is the hardest one, and we’ve just taken it.'”
Full article here.
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