“I don’t know if Apple Computer Inc.’s stunning product releases like the credit card-size Nano music player spring from CEO Steve Jobs own brilliance or that of somebody who works for him. Jobs is, by the way, reputed to be a boss from Hades by more than one biographer,” James Coates writes for the Chicago Tribune. “And speaking of the devil, it’s hard not to think of the story of Faust who made a bargain with Mephistopheles as competing tech executives have watched Apple’s seemingly endless series of attention grabbing new goods and services since 1997. That’s when Jobs rushed back from retirement to save the company from MBAs run amok.”
Coates writes, “This time, however, Nano is being met by developments on the Windows side that are putting Apple-type style on form and function for the first time in years, if ever. New schemes have surfaced where top executives tout new and elegant lines to emulate that flair for style that Apple owns. New projects at Dell… among others focus on developing computers and gear that appeal for the sheer beauty of their design rather than just getting a job done. A few days ago Michael Dell, founder and head gearhead in charge at Dell Computer Inc., went to New York’s pricey Ritz Carlton hotel on Central Park South to announce a burnished metal-clad laptop dubbed XPS, which emulates Apple’s to-die-for tungsten-encased PowerBook.”
“If you doubt Jobs’ machinemaking mojo, find your way to a place like the Apple Store on Michigan Avenue and stand in line to put a Nano in your hands. It is like the first time a Cub Scout holds a pocketknife with a fold-out spoon, a miracle of miniaturization and a wonder to behold,” Coates writes. “Nanos come in black or pearly gates white and mimic the well-known iPod with a distinctive touch-sensitive control wheel below the small display screen.”
Full article here.
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If you don’t know basic facts or understand what you’re trying to write about, why bother?
1. Steve Jobs did not “rush back form retirement” to save Apple. Steve Jobs was forced out of Apple in 1985. Officially, Jobs resigned. Soon after, Jobs founded NeXT which Apple ultimately bought for $402 million in 1996, bringing back Jobs as an advisor. NeXT’s operating system, NeXTSTEP, became Mac OS X. In 1997, Jobs assumed the title of Apple’s interim CEO. Jobs installed many NeXT executives in key positions at at Apple. In effect, NeXT was paid $402 million to take over Apple. The rest is history. In 2001, Jobs dropped the “interim” from his Apple CEO title. Along the way, Jobs also found time to co-found Pixar and remains Pixar’s CEO to this day.
2. Dell’s attempts at “sheer beauty” with their “XPS” line of desktops and laptops are failures of emulating “Apple-type” design. The designs are ugly and we all had a good laugh about them here. Fact: Dell’s “designers” don’t threaten Apple’s design guru Jonathan Ive and won’t be winning any design awards outside those given by Dell’s marketing department.
3. Apple PowerBooks are not “tungsten-encased.” They are encased in lightweight aluminum alloy.
4. iPod nanos’ “distinctive touch-sensitive control wheel below the small display screen” do not “mimic the well-known iPod.” They are iPods.
Dell goes after Apple’s high-end Mac market with ‘XPS brand’ desktop and laptop ‘luxury’ Windows PCs – September 28, 2005