Covering Hurricane Rita, “Russell Holliman and a few fellow podcasters from Houston decided to combine the emerging audio-distribution format with traditional Internet radio,” Anick Jesdanun reports for The Associated Press.
“They established a live streaming feed called RitaCast and made arrangements to produce a new personal audio dispatch every hour, each about 20 minutes long. The group was even trying to take calls from listeners – something rare with podcasts,” Jesdanun reports.
Jesdanun reports, “Each dispatch was packaged into an MP3 file and distributed as a podcast through Apple Computer Inc.’s iTunes and other networks that automatically distributing free audio subscriptions. ‘It really just did start out as a technical experiment,’ Holliman said. ‘We wanted to see if it can be done. It introduces a new format for podcasts where people can actually get the live interaction with the listener.'”
Full article here.