“In a first for the download industry, Depeche Mode fans who preorder the upcoming Sire/Reprise album from iTunes will get priority access to buy tickets from Ticketmaster for the band’s tour this winter,” Chris Marlowe reports for The Hollywood Reporter.
“Apple’s iTunes Music Store began accepting orders for ‘Playing the Angel’ on Tuesday. During the promotional campaign, which runs through Sept. 26, these customers receive a password that gives them access to up to four priority-seating tickets from Ticketmaster.com for dates on Depeche Mode’s 2005 North American tour. These tickets may be purchased beginning Sept. 20, four days before sales open to the general public… This is the first time digital downloads have been involved in this type of promotion,” Marlowe reports.
Click for Depeche Mode at Apple’s iTunes Music Store.
Another first for Apple.