Apple drops Mac mini offer without explanation

“Entertainment gear maker Apple has dropped its offer to allow punters to play with a Mac Mini for 30 days,” Nick Farrell writes for The Inquirer. “The marketing scheme had only been running for a few hours before Apple pulled it and now it is refusing to say why.”

“In the absence of a word of command from the Apple Press office, various Apple message boards have been speculating on the reasons. Various ideas have been touted ranging from Apple didn’t have enough of the machines to, well, you take your pick,” Farrell writes. “We are sure taht [sic] as soon as Jobs’ Mob spinsters give Apple fans a reason, any reason, they will accept it.”

Full article here.

“Apple once again shows that consumers shouldn’t trust the computer maker. Only two days after it launched a promotion offering users a free 30-day trial of the Mac Mini computer, Apple sneakily pulled the programme,” Silicon Valley Sleuth writes. “When I asked an agent with Apple’s store about the promo, he said that: ‘We haven’t been told anything other than that it has been taken off.’ He did recommend to check back in about a week, in case Apple had only temporarily suspended the programme to iron out some last minute glitches.”

“If Microsoft would have pulled a similar stunt, the world would be all over them. But this is Apple, the darling of the computer industry. The only company in high tech that gets away with screwing over its customers,” Silicon Valley Sleuth writes.

Full article here.

MacDailyNews Take: Apple is more than an “entertainment gear maker,” of course. The Mac mini is a personal computer, for example, that can be used for entertainment and much more. We doubt “Apple fans” will just accept “any reason” Apple gives (if they ever do). In our report, for instance, our comment dripped with sarcasm, “Too good of an idea? It would have sold Macs and created more Mac users. No wonder they pulled it so fast!”

As regular MDN readers know, we are critical of Apple’s marketing to the personal computer market and wish they would do a more effective job getting the word our about the Mac platform to the “average Joe and Jane.” We hope to see Apple revive a promotion similar to the “Mac mini test Drive” ASAP.

Related MacDailyNews articles:
Apple pulls ‘Mac mini Test Drive’ promotion one day after launch – August 31, 2005
Apple launches ‘Mac mini Test Drive’ promo: try it for 30 days – full refund if you don’t love it – August 30, 2005
I could market Macintosh better than Apple Marketing in my sleep – April 19, 2003

29 Comments

  1. Fading fast are the days of show then sell. We are talking about more
    than just a “test drive”. Wouldn’t the most stubborn of customers have
    found a reasonable way to take Apple for a spin by now if they felt it
    was worth adopting? ” width=”19″ height=”19″ alt=”question” style=”border:0;” />

    CT ======]———– My eyes grow dim, then come right back…Ya know?

  2. It doesn’t affect anyone so why is this guy playing the “if Microsoft did this card”? If they were suddenly saying they weren’t going to switch to intel that would be a big deal. Money lost for developers. Halting a promotion before it gets started doesn’t harm anyone so why is it a big deal? Apple keeping their reasons to themselves is no new thing; they understand that a silent man looks more intellegent than the one blabing about nothing.

  3. “Wouldn’t the most stubborn of customers have
    found a reasonable way to take Apple for a spin by now if they felt it
    was worth adopting?”

    Yeah, and ipod sales will soon be grinding to a halt as well. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    Some people buy a new computer once every 8-10 years. That, plus all of the other roadblocks in peoples’ heads, will make this a looooong process. If Apple can keep the spotlight on for at least the next five years, we’ll really start to see something (hopefully).

    If Apple fades from view in the general media, we may look back in five years and say, “Hey, remember when everyone was talking about Apple computers for a while? Yeah, wouldn’t it have been great if the whole ipod halo thing would have exploded like we thought it was going to?”

    Get the ads out NOW, Apple!

  4. “Maybe people were using this an n opportunity to instal a copy of Tiger on their Mac and then returning the Mini.”

    Could be, but if you’re going to steal software, it seems a lot easier to find a friend to copy it from, or just take your chances on bittorrent.

  5. Has anyone throown out th idea that the Test drive was going to be part of the hoopla on Sept 7?

    Maybe a former Apple Web guy flipped the switch on the promo accidentally and now they pulled it.

    This to be the most realistic story line. Since most the others are based on the idea that Apple put little to no thought into a major promo which seems highly unlikely.

  6. “Get the ads out NOW, Apple!”

    Why cloud the customer’s minds with an ad campaign that would
    disrupt Apple’s aura? Most people that aren’t aware of Apple probably
    have other concerns. Apple has done it’s share and will most certainly
    continue to use advertising to it’s advantage.

    Business as usual, right? ” width=”19″ height=”19″ alt=”smirk” style=”border:0;” />

    CT =====]———– We BE RUTHLESS!

  7. “Get the ads out NOW, Apple!”

    Why cloud the customer’s minds with an ad campaign that would
    disrupt Apple’s aura? Most people that aren’t aware of Apple probably
    have other concerns. Apple has done it’s share and will most certainly
    continue to use advertising to it’s advantage.

    Business as usual, right? ” width=”19″ height=”19″ alt=”smirk” style=”border:0;” />

    CT =====]———– We BE RUTHLESS!

  8. “Get the ads out NOW, Apple!”

    Why cloud the customer’s minds with an ad campaign that would
    disrupt Apple’s aura? Most people that aren’t aware of Apple probably
    have other concerns. Apple has done it’s share and will most certainly
    continue to use advertising to it’s advantage.

    Business as usual, right? ” width=”19″ height=”19″ alt=”smirk” style=”border:0;” />

    CT =====]———– We BE RUTHLESS!

  9. Yeah, Uh huh, you’re absolutely right about the aura. I’m just afraid that if Apple waits until the aura fades to start advertising, it might be too late.

    Maybe my fears are unfounded, though. If I was an expert in marketing, I’d probably have a lot more money right now.

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