comScore Media Metrix today released its monthly analysis of consumer activity at the top online properties and categories. In July, consumers were drawn to the Web by historic events such as the Discovery Space Shuttle launch and Lance Armstrong’s record-setting ride to a seventh Tour de France victory.
“Through the integration of video and other rich media into Web content, audiences can increasingly interact with world events, rather than just sitting back and watching,” noted Peter Daboll, president and CEO of comScore Media Metrix.
With the nation anticipating the first shuttle mission since the February 2003 Columbia disaster, NASA.GOV shared the title as the Internet’s highest-gaining property in July 2005 as traffic increased 60 percent. More than 4 million people visited NASA.GOV in July, as the site featured special “Return To Flight” content with video, images and reports spanning topics such
as crew biographies, shuttle design and assembly, and the entire flight process including the July 26 launch of Discovery.
The popularity of Apple’s iPod continues to drive music buffs to iTunes to download and manage their playlists. On June 28, a new version of the iTunes application was launched that allowed users to download Podcasts, sparking interest from loyal Podcasters and curious “iPodders” alike. iTunes.com also held its “500 Millionth Song” Contest, awarding the person who downloaded the site’s 500 millionth song a grand prize package including 10 iPods and concert tickets. In all, 5.4 million people visited iTunes in July, up 13 percent from June 2005. The growth of iTunes also helped push the Retail – Music category up 7 percent to 30.1 million visitors.
July saw the Top 10 properties remain in the same order as in June. Apple Computer led all computer makers at #32 with 17.438 million unique visitors in July 2005. Dell held 44th position with 14.239 million and Sony Online was at #49 with 13.297 million unique visitors.
More info here.
[UPDATE: 9:41am: Added “million” to Sony’s number. Thanks, Metryq.]
Related MacDailyNews articles:
Apple leads all computer makers with most web traffic in June – July 21, 2005
Apple leads all computer makers with most web traffic; visits up 26-percent in May – July 12, 2005 (according to Nielsen/NetRatings)