Creative CEO Sim Wong Hoo adds fronts to war against Apple iPod

“In November, Creative Technology Ltd. CEO Sim Wong Hoo declared ‘war’ on Apple Computer Inc., brashly predicting his firm’s MP3 players would knock the ultra popular iPods down a peg or two,” Benny Evangelista reports for The San Francisco Chronicle. “So far, that war has proven more costly for Singapore’s Creative Technology, which in late June warned investors to expect a fourth-quarter operating loss because of softer than expected sales of its MP3 players. Creative lays claim to second place worldwide for MP3 player sales, but it’s a distant second behind Apple’s iPod, which outsells its competitors by a 3 to 1 ratio.”

Evangelista reports, “Yet in an interview in San Francisco last week, Sim said his long-term vision isn’t just to conquer the iPod but to get Creative’s technologies into every home entertainment device, including DVD players, cable set top boxes and home theater systems. ‘Last year I declared war on Apple, but actually I was thinking of something bigger,’ Sim said. ‘The war is in the living room. We are going after the living room.'”

Full article here.
What exactly are Creative’s “technologies” beyond using Microsoft’s Windows Media Audio with digital rights management? Someone should advise Sim Wong Hoo about the dangers of running a multi-front war — and without weapons, no less.

Related MacDailyNews articles:
Analyst: Microsoft could buy Creative Technlogy in bid to compete with Apple iPod – July 14, 2005
Beleaguered Creative CEO Sim Wong Hoo ‘optimistic’ the company will survive ‘MP3 war’ – July 01, 2005
Beleaguered Creative may have to write off unsold stock as losses loom – June 28, 2005
Creative Tech’s reduced outlook drags on Apple, PortalPlayer, SigmaTel – June 27, 2005
Creative Tech cuts sales outlook, drags Apple down in early trading – June 27, 2005
Apple passed 20 million iPods sold milestone in early June – June 24, 2005
Creative Technology shares slide to lowest mark in almost two years – May 18, 2005
Apple squeezes and Creative’s profit plunges 72-percent – April 23, 2005
Apple iPod pressure forces Creative to drop prices on music players – March 01, 2005
Creative’s self-declared ‘MP3 player war’ against Apple isn’t going very well – January 20, 2005
Creative CEO: Apple iPod shuffle ‘a big let-down, worse than the cheapest Chinese player’ – January 12, 2005
Creative declares ‘war’ on Apple iPod, shoots for 40% market share of MP3 players – December 21, 2004
Creative Technology declares ‘MP3 War’ against market-dominating Apple iPod – November 17, 2004
Mossberg: Dell, Rio, Creative ‘iPod mini killers’ lag badly behind Apple iPod mini – October 27, 2004
Creative pushes to become ‘Pepsi’ to Apple’s ‘Coke’ in digital music player market – August 07, 2004


  1. Found on Sim Wong Hoo’s Zen Micro:

    Dream On, Aerosmith
    Everybody Wants to Rule the World, Tears for Fears
    Even the Losers Get Lucky Sometimes, Tom Petty
    You Never Give Me Your Money, the Beatles
    I’ve Got Plenty of Nothing, Frank Sinatra
    Unsatisfied, the Replacements
    It’s Too Late, Carole King
    Won’t Get Fooled Again, the Who
    Don’t Fear the Reaper, Blue Öyster Cult
    Dead Man’s Party, Oingo Boingo
    My Name is Mud, Primus

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