Poll shows Apple-backed Blu-ray preferred by consumers over HD DVD for next-gen DVD standard

“A poll conducted by the group backing the Blu-ray next-generation DVD standard shows that the technology is supported by a majority of consumers, putting rival HD DVD on the defensive,” Jay Wrolstad reports for NewsFactor. “The results show that 58 percent of the 1,200 consumers polled preferred Blu-ray Disc, 26 percent were undecided and only 16 percent preferred HD DVD. Of those planning to purchase the next-generation format, 66 percent gave the nod to Blu-ray and 15 percent preferred HD DVD.”

Full article here.

Blu-ray’s list of backers includes Apple, Sony, Disney, Dell, HP, Hitachi, LG Electronics (Goldstar), Matsushita (Panasonic), Mitsubishi, Pioneer, Philips, Samsung, TDK, Thomson, Vivendi Universal (games), and Electronic Arts among others. HD DVD’s list includes such names as Microsoft, Toshiba, NEC, Viacom, NBC Universal, and Time Warner among others.

Related MacDailyNews articles:
Microsoft allies with Toshiba on HD-DVD vs. Blu-ray Disc backers Apple and Sony – June 27, 2005
Apple joins Blu-ray Disc Association Board of Directors – March 10, 2005


  1. Like 99% of the population has a clue about one format over the other. Any “survey” done by Blu-ray that shows them ahead should be taken with a big grain of salt.

  2. The backers of the HD DVD format are obviously not forward thinking companies and that is no surprise, look at who is included in the list.

    My money is with the innovators. Pioneer, Disney, Apple, Electronic Arts. Besides, the companies that support Blu-ray Disc are the ones who make the drives and devices that will make and play these types of discs.

    So what is the real reason why content creators are on the same side as Microsoft?

  3. This DVD format war has to end. The consumer is the one who suffers in the long run. Blu-Ray appears to be a better format so I hope it wins, not just because Apple is Blu-Ray and MS is not. Although another case where Microsoft eats dirt is always a welcome one as far as I’m concerned.

  4. I agree that any poll at this time is to be taken with a grain of salt. It will be interesting to see if BlueRay does as well if the drives and media are substantialy more expensive to purchase. I want blueray to succed, it seems much more techniacaly interesting, but if I can purchase burnable media at a fraction of the cost using HD DVD, it would be a very tempting alternative.

  5. JadisOne notes: “The backers of the HD DVD format are obviously not forward thinking companies and that is no surprise, look at who is included in the list.”

    They’re mostly not forward looking because they’re more interested in the bottom line than in the consumer.

    HD-DVD disks will be cheaper to manufacture since they are close to current DVD disks in composition. So the content providers (the ones who make movies and music, e.g., Viacom, NBC Universal, and Time Warner) want the cheaper-to-manufacture format. The supporters of Blu-ray are mainly manufacturers and not content providers. They want what their customers want (more storage) because they’re competing for the customer on content capability and not content itself.

    The content providers are so short-sided. They haven’t thought through that they can soak the consumer by claiming a price premium for a new medium the way they did with CDs. Let’s hope (as consumers) that Blu-Ray wins and that consumers will refuse to support HD content unless it’s as reasonable as DVD content.

  6. I bet if the question was ‘Do you want the next generation DVD players to have backward compatibility with todays DVD’s?’ HD DVD would have won hands down.

  7. “I bet if the question was ‘Do you want the next generation DVD players to have backward compatibility with todays DVD’s?’ HD DVD would have won hands down.”

    Don’t be confused by the DVD in HD-DVD. The HD-DVD format does not make the player inherently compatible with today’s DVDs. “Backwards compatibility” has to be built into the players regardless of the high def format.

  8. Blu-Ray & HD-DVD both use blue lasers for reading the media. Old-timey DVDs use a red laser. So no matter what new format comes along, the player will have to have a 2nd red laser if it is to be backwards compatible.

  9. Said it before and I’ll say it again. PS3 will dominate next gen game console sales. PS3 will use Blu-Ray. The results of the format war will be decided by the installed base of PLAYERS. Therefore, Blu-Ray will win. People aren’t going to rush out and buy a new DVD player, but they WILL rush out and buy a new PS3 when they come out. When they start buying HD movies, they wil buy Blu-Ray, because they already have a player. Done deal.

  10. It all depends on how the questions are worded.

    Question 1, asked by the “company backing Blu-Ray”:

    Do you want a next-generation medium with a larger storage capacity and more headroom to grow, or do you want something not much better than DVD?

    Question 2, asked by the company backing HD-DVD:

    Do you want a next generation medium that will force you to repurchase all of your currently owned DVD’s or do you want a standard that is compatible with current DVD’s and ALSO allows you to play HD media?

    Ask any 1,000 people Question 1, and Blu-Ray wins. Ask the same people Question 2, and HD-DVD wins. It’s as simple as that.

    PS: Repeat – what if MS decides not to support Blu-Ray drives? Over 90% of computers can’t read/write Blu-Ray. HD-DVD wins. “Done deal.”

    MW: Use. As in “Which format will most people USE?”

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