“The iPod isn’t just bringing digital music to the masses. It’s bringing Macs to the market,” Fahmida Y. Rashid reports for Forbes. “A comprehensive consumer survey by S.G. Cowen & Co. in June lays out a convincing case for a ‘halo’ effect for Apple Computer’s Macintosh computers.”
Rashid reports, “Of the 1,443 households surveyed, 3% owned only Macintosh computers, while 7% had both Windows PCs and Macs. But of the 36% of responders who owned digital audio players, more than half owned iPods, which runs on both Mac and Windows computers. Of the responders who said they had decided to buy a computer in the next 18 months, 7.5% said they were planning on buying a Mac. That doesn’t sound like much until you consider that Apple only has 3.3% market share in the U.S. today. If all of the buying intentions pan out, and the survey is representative of general PC buyers, Apple could conceivably double its market share in the not too distant future.”
“For some, the iPod has been their only exposure to Apple products. It appears that exposure is raising interest in other Apple gear. The survey found that overall, only 3% of people primarily using Windows definitively planned on Mac purchases. However, iPod owners with Windows computers were more than three times as likely to buy a Mac… S.G. Cowen expects Apple to snag 3.7% of the U.S. PC market by year’s end, up from about 3.3% currently. It expects its share to grow to 4.2% next year, and it believes that 6% is achievable by 2008. By then, analysts envision Mac revenue topping $11 billion and worldwide market share nearly doubling to 4%,” Rashid reports.
Full article here.
MacDailyNews Take: S.G. Cowen’s Mac market share expectations are on the conservative side in our view, but their survey backs up what Apple management and analysts have been saying for some time: the “iPod Halo Effect” is real and people are buying more Macs.
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