Apple Computer seeks to trademark “Mactel” – “Macintel” would be better

“A generic PC is often known as a Wintel box. So, is a generic Mac running Intel a Mactel? Of course that is a trick question. Apple doesn’t license out its OS, so the folks in Cupertino would rightfully say there is no such thing as a generic Mac. Nor, apparently, does the company want the term Mactel to become generic. The same day that Steve Jobs announced Apple’s plans to adopt Intel chips, the company filed a trademark application for the term Mactel,” Ina Fried blogs for CNET’s Apple Blog.

Fried also reports on other names Apple has filed trademark applications for, including: “Jam Box” (the oft-rumored “Asteroid” audio breakout box), “VoiceOver” (which already exists in Mac OS X Tiger; look in Applications/Utilities), and “iPod Socks” (we still can’t believe people buy these things, or do they?).

Full article here.

MacDailyNews Take: If they’re going to do it that way, “Macintel” works better because it contains the overlap of the “in” in Mac-in-tosh, and the “in” in In-tel. That’s how “Wintel” works. “Mactel,” with the first three letters from one and the last three letters from another just slammed together, with no overlap, fails conceptually. It isn’t about matching the “Wintel” moniker’s six letters. Someone just tell Jobs that “Mactel” fails conceptually; that’ll kill it off quickly.

Just like when Apple blew it by originally naming the iPod photo, the “iPod Photo” with a capital “P” in “Photo,” and had to change the name’s capitalization to match the naming convention already held by the “iPod mini,” the Apple naming people aren’t thinking things through again.

We’ve been using “Intel-based Mac,” lately, after doing the “Macintel” thing early on. We stopped because it made us (and some MDN readers) queasy; it reminded us of “Wintel” too much. Go trademark “Macintel,” too, Apple, and then shelve them both forever.


  1. Maybe they’re locking down the names so no one will use them…as in no one. They are pretty stupid names. We never called them MotoMacs or I-B-Macs, so why should we care that there is an Intel chip inside. I say no “Intel Inside” labels, no additional names. It’s a Mac. The OS proves it; ’nuff said.

  2. Yea, for us Aussies, who remembers cheap, trashy products from K-Tel??? (apologies for anyone who works there, or loves their products)

    Nope, Mactel sounds crapola, and whilst Macintel sounds better, they should work much harder and be able to come up with something much better. Perhaps name it after the chip they’ll use as they did with PowerMacs.

    They could also hold a competition.

    Huh, MW was “try”. Yea, they’d better.

  3. Well the Apple pro computer line are actually PowerMacs, IntelMacs would sound even worse, Maybe they are trying to differenciate between the lines of Intel based and PowerPC based systems, just a thought. Though what would you call a PowerBook?

  4. Um:

    Wintel (six letters)
    Mactel (six letters)

    Makes sense to me. Doesn’t really fail conceptually, since it’s obviously a play on Wintel more than a combination of Mac and Intel.

    Magic Word: order (what I’ll do when these Mactel/Macintel/Intel-based Macs come out)

  5. It would still be good to be able to distinguish between a Mac from before Intel and a Mac with Intel inside, so just ‘Mac’ doesn’t cut it IMO.

    Macintel works for me I have to say, but then again, I’m not a Wintel-hater ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    Maybe we can distinguish between Old Skool Macs, Macs and Nu-Macs? ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  6. Between Mactel and Macintel I would choose Macintel too but still don’t like it. I have been calling them Intel Macs. Since they probably will be able to run all three prodominent systems (OS X, Linux, and Windows) “Almighty Mac” seems to make the most sense – and I am only half joking.

  7. Although PowerMacintosh originally meant a Macintosh with a PowerPC processor, I think PowerMac could still be used for Intel-based Macs. Now “Power” designates the Pro line and “i” designates the consumer line. After all, the original meaning of “SuperDrive” was a 1.44MB floppy drive, not a CD-R/W & DVD-R optical drive.

    MDN Magic Word: Window, as in this is Apple’s window of opportunity to break into the corporate world.

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