One week after their debut of the new iPod “Rollerskating” television ad which featured the music “Feel Good Inc.” by Gorillaz, Apple has debuted another new thirty-second television commercial, which aired during Saturday Night Live across the U.S. less than twelve hours ago. The new iPod commercial is titled, “Pop-Lock,” and features the music “Technologic” by Daft Punk. Pop locking is a kind of breakdancing. It is when you “pop” out your muscles (i.e. tense them up really quickly) and your lock out your joints.
The ad can be viewed via QuickTime and is available in three sizes: Small (3.2MB), Medium (7.1MB), or Large (8MB).
Watch the new ad here.
First poop.
Now how about some Tiger ads?
hmm.. it doesn’t say ‘mac + windows’ anymore..
which means apple feels confident that everyone already KNOWS THAT..
which is amazing.. mindshare way up.. good stuff
i’m wondering when these ads are gonna feel “sooo 2003” but so far not bad.. you can always put brand new music on there, and the dancing is actually incredibly fun to watch.. evenutally they’ll put those ads out to pasture i guess..
By the way, the new Gorillaz song and video are incredible. Be sure to visit the QuickTime site and watch it! Very, very cool.
Here’s a thought: why not advertise the fact that you make the world’s best personal computers, too?
I hate to say it, but I think the silhouettes are starting to get old.
MDN magic word: Love
Had to post just to spread the word.
That, and I love the iPod commercials
A Stockholder,
There is a 2 page advertisement in the May 23rd BusinessWeek Magazine (the downloaded version from Zinio) showing Spotlight and Dashboard. Looks like Apple has started to advertise the OS in print.
More evidence today of Billy Gates running scared. BIG full page interview in todays Sunday Times (UK). Dismissing Apple he says MS are the biggest thing in mobile phones now.
Jerk.
Would you buy an ipod based on that ad?
What a load of bollocks!
Last night when I told my son thatI had just received my new iMac with Tiger. He said, “What’s Tiger?”
iPod ads were nice for the fist few months but they are now starting to get boring and predictable … could do with a refresh, they are starting to become background noise for me.
RON: your son is out of touch with technology. I thought kids were on top of it these days?
Your mission…..bring him up to speed! CHOP CHOP!
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giofoto, you go ask 20 people what Tiger is and they’ll give you a blank stare. Apple is hiding the best OS on the planet.
TAKE YOUR FINGER OUT APPLE!!!!!
giofoto. Apple is out of touch with the general public.
Hey LordRobin,
Regarding:
“I hate to say it, but I think the silhouettes are starting to get old.”
That ad form is already an Apple legacy. Watch it being copied by others for years. Also, Clean, uncluttered and white.
“hmm.. it doesn’t say ‘mac + windows’ anymore..”
No, it just shows the apple logo at the end, classy.
In my opinion OSX advertising, I think Apple is waiting for any major bugs to be fixed in 10.4.1 such as that obscure but annoying windows networking one. One week after they do start advertising, we will forget about how Apple waiting a few weeks to advertise.
Anyone remember how Apple was VERY late getting into the mp3 market?
Macaday:
I know this isn’t you – rather Gates’ massive delusion – but if MSFT is the largest thing in mobile technology, where is the enormous range of phones running MS Mobile at Carphone Warehouse or The Link.
Most mobile users don’t give a rat’s ass for smartphone features in any way, and certainly not for MS’s Mobile OS. They want a phone, with a reasonable phonebook, a semi-decent camera (I never see the point myself, but that’s hardly the point) and good battery life.
DaddySteve:
You sound like an abused housewife making excuses for her husband for beating her up., always clinging to that hope that any day now, her husband will change.
eric24609
WTF you’re talkin’ bout??
stale…
last year´s fashion…
gimmicky…now…
(wondered why know ever did the race thing on this…black silouette…white ipod….)
Apple Computer posts new iPod ‘Pop-Lock’ TV commerical online
What’s a commerical?
I’ll report that the Rollerskating ad seems to have finally made it’s first appearances today on local CTV station Channel 12 here in Montreal, Quebec. Sure feels good to be seeing it on the tube. I love it.
Now if only we had someplace to actually purchase a Mac here. heh. (just kidding … they are here, but we have to dig a bit in order to find them)
Whither Tiger?
G5 Mac mini commercial
It’s time to take back the streets!
iPods! Nothing but iPods! I’m sick of iPod ads! Where are the Mac commercials? Where are the Tiger commercials? Snaaarrrrrghhh!!!!
I love the song ‘Technologic’ that is featured in the Pop-Lock ad. This track is from Daft Punk’s latest album. The music video is a bit disturbing. There is a robotic baby ‘singing’ directly to the camera. The video camera used must be a vintage 80s model.
I like how that guys falls to standing up. Cool.
And I wonder if the girl is hot when you can see her features…
Attention people – the apple store is apple´s ad..
Windows people buy when they go in the store and test the products.
Stores are already in high traffic mall locations.
People walk by see the ad (er, store) and go in.
Just as people are attracted to go in and see the cars at a Ferrari dealer they walk, so are shoppers attracted to Apple stores.
No advertising needed….or so Apple thinks…
giofoto, you go ask 20 people what Tiger is and they’ll give you a blank stare. Apple is hiding the best OS on the planet.
TAKE YOUR FINGER OUT APPLE!!!!!
—
Come on now.. that’s the code name… Go ask 20 people what LUNA or WHISTLER is.. and you won’t get anything close to Redmond..
I get it, it’s on the box.. but if you walk around asking people what Mac OS TEN is.. well.. it’s self-explanatory, but I’m sure you’d get a good response..
mike is right, i think only those who follow macs pretty closely know what “tiger” is, but, possibly, quite a few more people would know what you meant by “mac os”. it’s true that apple could stand to advertise (i’ve had a few people, mostly younger, ask me what a mac is when i mention them) but someone a few articles ago brought up an interesting point about advertising – most people don’t seem to base buying decisions off of tv commercials.
on the other hand, those who don’t even know what a mac is – or that macs still exist or whatever – could stand to be (re)introduced.
ultimately, i think they should advertise on tv, but those expecting a tv ad to instantly mean boosted sales are dreaming. it could potentially LEAD to increased sales by raising awareness of the platform’s existence, but it’s not going to be the huge switcher vehicle everyone seems to want it to be.
mdn mw: methods, as in “there are more effective methods of advertising than the short-attention span tv ad”
Apple needs to advertise it’s OS and hardware. The general public is generally clueless about Apple.
http://www.macrumors.com/pages/2005/05/20050515222332.shtml
The Darwinian-Apple Theory
If an idiot insists on following the herd and remain on their crash-prone XP box, that is fine with me! That is one less body to swerve around at the Apple store so the truly gifted can find what they need and get back home/work as soon as possible. But more importantly, it is one less idiot to accidentally dilute the genius gene pool. As it is now, if someone says, “I use a Mac”, the assumption is they have a better than average intelligence, thereby greatly reducing the time necessary for the meet-date-fuq ritual, and are quickly accepted to propagate a healthy line of DNA as any other Mac user would be. But, should an idiot see a glitzy Mac advertisement and buy one merely because of the water drop effect of the widgets, then it risks infecting the entire quality of the existing Mac users’ gene pool. Eventually, this clogs the Apple stores with hordes of people of the same DNA as Wal*Mart shoppers and WWF viewers.
This is why you never see mothers pulling a train of shoeless kids behind them at the Apple stores. Mac users have too much creativity on their minds to waste their time sitting idle at a corner bar, on a night of endless Bud Lights only to result in having sex with something lower on the evolutionary chain than the 3-toed sloth.
I think God may have made Gays and Mac users for the same reason; so the truly gifted weren’t burdened by children. That would also explain the higher than average number of Gays using Macs.
So, I am all in favor of NO Mac advertising unless it is something intellectual, not cute! And let the idiots continue on their way with their useless XPs and being hit by busses. Let them thin out their herd, not ours!!
[I really must start my own blog!!!]
The Darwinian-Apple Theory (cont.)
In order to purge our existing gene pool of errant idiots, I have found that they all have one trait in common (other than WWF and Bud Light), and that is they will click on anything.
– TEST –
If you are a TRUE Mac lover, you have much better things to do than click on random links. As such, you will have no urge to click on the one below…
I congratulate you on having better things to do than randomly wandering the internet. You obviously know that 99% of what is on the internet not true, and thus you concluded that “sexy” probably was not sexy at all.
For those of you that DID click on it, please, pack up your Mac and donate it to your local high school. This will free up more time for you to go hit the local bars, on your quest for that drunken sloth to be your future husband.
Wow. Mac = Gay = Interlligent. Interesting take. Completely retarded, but ineresting.
Of course, the other reason you don’t see shoeless children in the Apple store is because you need a fair amount of disposable income to afford one.