Defiant Steve Jobs calls environmentalists’ claims ‘B.S.’

“A defiant Steve Jobs lashed out for the first time publicly against activists who claim Apple Computer Inc. has irresponsible environmental policies for recycling products like old Macintoshes and iPods,” Benny Evangelista reports for The San Francisco Chronicle. “Speaking at an annual shareholders meeting at the company’s Cupertino headquarters, Apple’s chief executive said environmental activists are spreading false information about the company’s policies and using the popularity of the iPod digital music player to gain publicity for themselves.”

Evangelista reports, “‘They have good taste in picking the iPod, but that doesn’t make their false statements true,’ Jobs said. ‘To say we’re insensitive or irresponsible is just bull—-.'”

Full article here.


  1. I am very frustrated by how short sighted these groups tend to be. They look for the easy way out instead of looking at the big picture which is as follows.

    Recycling is just one aspect of being environmentally sound The last to be exact. The two options before it are:


    Apple Computers have a much longer life cycle. This reduces the amount of e-waste. HP and Dell can recycle more! Whoopideedoo(sp) they produce throw-away products with short life cycles (ie PCs, Printers, Toner, Keyboards, Mice, …) Are they saying that Apple doesn’t produce enough trash very short sighted.

    The Mac mini is just the computer BYOKDM. I have a box in my attic full of keyboards and mice from old computers. Again Apple is reducing, not just the waste put the energy that goes into the production of these items.

    Compare the how efficiently most macs use electricity it is amazing. The RISC architecture is a more efficient CPU. This i believe was part of the reason why V Tech used the mac for Big Mac because of the energy savings and the lower level of air conditioning needed. Again Apple reduces.

    Apple is killed the CRT along time ago. True they brought it back (at the urging of the market) for the eMac, but they were easily the first computer maker to dump highly toxic CRTs. Reducing again the amount of toxins that need to be recycled.

    Lastly in the reduce category. Apple doesn’t load a computer with out of date technology. The floppy died along time ago but PCs for the most part still come with them by default. Why? That just makes another piece that needs to be built, transported, and eventually recycled. Pathetic.

    Apple is an industry leader when it comes to using the powering abilities of Firewire and USB. When I used a PC every peripheral had to have it own power cord and converter in addition to the USB or Firewire cord. Once I got my iBook that was a thing of the past. I have not used those power cords and converters since. What a waste.


    Again Apple makes computers with staying power so even if one buys a new mac the old one can either be easily sold on eBay or used for a music server, Print server, or something else. I rarely hear people talk about throwing away a mac. Hell I still see first generation iMacs all over the place. This is not the case with PCs.

    In the end these gung ho environmentalists are only making things worse by making the solution seem as simple as recycling. Recycling is a last resort. If you can reduce the amount of toxins produced. If you can reduce the amount of energy it takes for production. Make your products reusable and well designed so that they are not easily thrown away. Then in my mind the recycling issue is diminished.

  2. I agree that companies aren’t responsible if consumers recycle or not, that’s a question for the public sector. However; in my opinion it IS their responsibility to make sure that their products can be recycled.

    Living in a rather ecology-conscious society the criticism struck a nerve when they attacked Apple. I don’t know how Apple handles its manufacturing process, but adding an extra recycling-fee to their prices is just silly…

  3. What we need are more incentives and costs to starting/running/maintaining businesses! Yeah!

    Enviro wacko’s are in there own special world – why worry about the real one?

  4. …”it IS their responsibility to make sure that their products can be recycled”

    what if they can’t be? can everything be recycled? is everything you use recyclable? if not, should the companies that make those products be run out of business and their employees sent to find other jobs at more environmentally friendly places of business?

  5. as far as the “Mac Recycling” issue goes…

    I am a long-time member of a Mac User Group .. (MUG) .. whose mission is to receive donated legacy Macintoshes… refirbush them, and give them out to community organizations… free of charge !!

    We have been doing this work for several years, now.. and have set up many “Mac-Labs” for various churches, after school youth orgs, and the like ..

    We have a great relationship with a couple of local colleges and a large graphics firm who are very generous with their used Mac equipment, and count on us to “save the planet” by keeping these still usable Macs out of the landfills…

    So far… the only complaint we’ve heard … is due to some dead PRAM batteries…

    If more and more Mac User Groups would consider a similar program .. it seems to me these protesters would have less to complain about !

    Also… I wonder if there are such things as “WinDoze User Groups” … and.. if so … would they even consider doing something like this ?

  6. These losers are not real environmentalist; they are simply lazy hypocrites, unwilling to do anything real. Nobody would care a whit if they protested Dull or most any other company. Apple is high profile, so they protest, since they know that the event would be covered by the press and would spread across the internet in hours (and it did, didn’t it). We need to be environmentally aware and do our part, but these we can just dismiss out of hand. Real concern comes from doing your part, not from a publicity-seeking protest based on half-truth and implied (and real) slander.

    Unfortunately, we’re likely to see a lot more of this.

  7. Recycling fees, suburban sprawl, anti-Walmart — there’s some bullshit.

    You clueless, socialist dunces won’t be happy until you’ve choked to death what’s left of the “free” market. And as the quality of life speeds downhill you will pathetically blame it on evil, greedy, capitalist litterbugs.

  8. Bandit Bill,
    believe it or not, I have actually owned all of these machines since they were new. I am tempted sometimes, when I see a old machine in good condition, to add it to my collection but then I remember that I have no space! I just can’t bring myself to get rid of these machines that have worked so well for me for such a long time.

  9. Save a Tree..Kill an Inviornmentalist. Why is it with these people. They bitch about Computer parts, But they’ll castrate someone for putting a dog to sleep or even worst…How about the damage Auto’s do?

  10. the whole PC industry was founded by environmentals who wanted to cut down paper use. Notice that Apple doesn’t make printers anymore. Granted, Lithium ion batteries are not edible, but silicon wafers are much more environmentally safe than petroleum products. We could do better with recycling, but the solution doesn’t come from industry volunteering as a result of some marketing ploy. The solution comes from the Law, the massive and sweeping implementation of federal and state law, which would affect hundreds of millions, and not just tens of millions. These environmentals should be at the throat of their real enemy: G.W. and the Republicans/Pseudo-Conservatives

  11. twdldee: uhm.. no.

    The PC industry wasn’t “founded” anymore than the calculator industry was “founded” to put an end to the “waste” of making sliderules.

  12. chi guy,

    Very well said.

    I get a hoot out of the eviro-terrorists pushing electric cars, etc., as being more environmentally friendly and using less fossil fuels. But where does the electricity come from? How much energy is wasted pushing the electricity across long, lossy electric lines? Doesn’t the power company spew pollution in the air (the same one that powers the electric car)?

    It’s not a perfect system, but the bozos can’t see past their own zeolotry and self-promotion to view the larger picture.

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