Time Magazine pops iPod’s ‘pimples’ and examines ‘fetching’ new iPod ‘killers’

“Sure, sure, you’re hopelessly, helplessly in love with your iPod. That doesn’t mean your precious doesn’t have pimples. What about iPod’s notorious lack of endurance between recharges, the sealed case that means you may have to scrap the thing if the internal battery dies, and the proprietary digital-music format that joins you at the hip to Apple’s iTunes online store? Apple may hold more than 60% of the market for hard drive–based digital-music players, but even iPod devotees may have wandering eyes–and competitors are crying ‘Pick me!’ by delivering fetching new digital-music players that adopt some of the benchmark’s strengths while offering more flexibility and features,” Time Magazine’s latest issue reads.

The Time article then lists a group of competing players from Sony, iRiver, Creative, Toshiba that the magazine terms “iPod Killers” and describers their features compared to Apple’s iPod.

Full article here.

MacDailyNews Take:
Notorious lack of endurance?
• Apple’s iPod shuffle battery life between recharges is rated at up to 12 hours, the iPod mini at up to 18 hours, the iPod at up to 12 hours, and the iPod photo at up to 15 hours of music playback and up to 5 hours of slideshows with music.
Have to scrap iPod if the internal battery dies?
• Your one year warranty includes replacement coverage for a defective battery. You can extend your warranty to two years with AppleCare. During the second year, Apple will replace the battery if it drops below 50% of its original capacity. If it is out of warranty, Apple offers a battery replacement for $99. In addition, third parties such as our sponsor OWC offer user-replaceable iPod batteries starting at $US25.99 that offer up to 70% more capacity than original iPod batteries: http://eshop.macsales.com/shop/ipod/batteryreplacement/
Proprietary digital-music format that joins you at the hip to Apple’s iTunes online store?
• iTunes Music Store dominates the market with over 70% market share and over 300 million tracks sold to date. Most other online music stores use Microsoft’s WMA proprietary digital-music format. Is it any less “proprietary” because it’s from Microsoft? In addition, iPod shuffle supports MP3 (8 to 320 Kbps), MP3 VBR, AAC (8 to 320 Kbps), Protected AAC (from iTunes Music Store, M4A, M4B, M4P), Audible (formats 2, 3, and 4) and WAV. All other iPod models support AC (16 to 320 Kbps), Protected AAC (from iTunes Music Store), MP3 (16 to 320 Kbps), MP3 VBR, Audible (formats 2, 3, and 4), Apple Lossless, WAV, AIFF.

Related MacDailyNews articles:
The de facto standard for legal digital online music files: Apple’s protected MPEG-4 Audio (.m4p) – December 15, 2004

36 Comments

  1. More FUD…

    Joined at the hip to iTunes they say?… Geez… considering that these other players keep you from using the most popular download store online, you could say that you’re joined at the hip to all the other crap out there…

    Do I really want to be mixing and matching the stores I buy my music from online, winding up with different terms and conditions for each track from different stores? No thanks…

  2. I have a 2G 10 gig iPod that I have used almost everyday for about 2 1/2 years now.

    I have never had a battery problem, or any problem for that matter.

    Keeps on goin’ strong. Actually, I am playing from it right now to my work computer here….

  3. Time should be sued. My new mini gets 20 hours normal playback time on the battery. My old zen got 6-8 hours.

    Why read articles by uninformed morons with no facts?
    Time should be ashamed!

  4. “Apple may hold more than 60% of the market for hard drive–based digital-music players”

    Isn’t it like 90% of the market for hard drive based players, and 60% of the entire mp3 market?

  5. Folx,

    Don’t iPods also support STANDARD WMA playback? They just don’t support WMA with MS DRM, but can’t you plan unrestricted WMA on iPods? Or is that only iTunes?

  6. dont forget that EVERY BIGTIME PLAYER HAS INTERNAL BATTERIES.

    BATTERY TECHNOLOGY IS NEARLY THE SAME ACROSS THE BOARD.

    And scrapping is bull. You can get it fixed professionally for as little as $50 (third party).

  7. Ogre…

    iTunes can convert your unprotected WMA files to AAC for playback on the iPod. It’s a built in feature, and a giant F.U. to M$.

    The iPod doesn’t support WMA natively, although the hardware could with a simple firmware upgrade.

    Perhaps that’s Apple’s emergency plan if things go down the drain…

  8. Hmmm.

    Apple, the ever fickly company, has been very pro Apple for the past 12-24 months.

    Why the change? Who got to them?

    It could be just a piss poor freelance writer. Or it could be a quiet corporate advertising deal.

    I guess we’ll have to watch their ad dollars in the upcoming months to see.

    Either way, what a bunch of Ass Bags.

  9. Time Magazine completely swallowed Microsoft’s and Sony’s FUD hook line and sinker.

    This poorly researched BS comes straight from the mouths of the ‘iPod Killer’s’ PR flacks.

    If this is an example of Time’s reporting then I wouldn’t believe a word they print. They should have charged their regular advertising rate for this piece of shit.

  10. Fact is none of this FUD will matter. Apple’s design and marketing plus the peer pressure effect will ensure iPod dominance for a while.

    With every quarter, iPods are being sold at an increasing rate and iTunes songs are being DLed at a greater rate.

    When will this slow down? Maybe not for years. And Apple have the added bonus of aftermarket sales with iTunes. That’s something Sony never had with the Walkman.

    Beautiful business model and I bet Apple never expected this to be so big!

  11. we already make a list of 15+ music services that sell non-DRM tracks that will play on any player? Any donkey using google can find those – so why can’t a journalist writing an article on the subject? Admittedly, they are all niche services, but I’d say that they all offer songs or bit rates, in some cases, that hardly any of the major services offer.

    “and the proprietary digital-music format that joins you at the hip to Apple’s iTunes online store? “

  12. I bought one of the first iPods about 2 months after they came out. I haven’t done anything to test how long the battery lasts, but it lasts long enough that I rarely notice it dying on me.

    Sure, it’s anecdotal evidence, but I’m happy with mine.

  13. For being the Captain, you certainly lack the ability to see it:

    “…such as our sponsor OWC…”

    Obviously, MDN have taken their ethics class and passed with flying colors, Captain O.

  14. I hope I’m not the only one that realizes this whole article is an iPod ad.

    Everytime someone calls Lebron James the next Michael Jordan, MJ sells more Jordans, get it?

    The iPod is the gold standard… competitors exist, they just don’t respect their customers… (hence all the lying about bitrates, etc)

  15. Bildad, the playtime specs usually are based on you having it at half volume and playing continuously without any changes. If you are changing things a lot or having the back light come on a lot of course your battery time will go down. If you really want to test it, fully charge it, set it for continous play at half volume, and just leave it going and see how long you get.

    If you want to see how short of a battery time you can get, put it on full volume, leave the backlight on continuously, and change songs manually every few minutes. Oh and you might reset it and turn it on and off a lot too. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  16. I know MDN is trying to defend claims,but what AVERAGE person really does something about their iPod battery other than say,”Oh well.Time for a new iPod.”They’re stating these good defenses,but do those claims really matter to someone just wanting a iPod to pick up and go,and not caring that much about when the battery will die?

  17. Charging my 60G iPod Photo was a nightmare until I bought second dock. Now I have one at work and one at home. Now I don´t need to remember to carry the dock with me.

  18. What people fail to understand is that you’ll spend more on replaceable batteries than you will on replacing an iPod battery if that ever becomes necessary. I would guestimate that an iPod battery is good for hundreds of charge cycles… 500 would be the low end… Replaceble batteries are just that… “Replaceable”… and they wind up costing more for that “Replaceability”….

    And just how many “replaceable” batteries do these “FUD-Packers” plan on going through in the same time period?… They’ll wind up spending way more than the amound that they’re whining about for an iPod battery. Idiots. Serves them right.

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