Microsoft dismisses threat of Apple’s ‘iPod Halo Effect’

“Microsoft claims it is still on track to deliver the Longhorn next generation of the Windows operating system during the second quarter of 2006 despite knock-on delays from XP Service Pack 2, and has dismissed Apple’s claims of the iPod ‘halo effect’ denting the PC market,” Jo Best writes for Silicon.com. Longhorn’s “development process was already delayed when security developers were pulled off working on Longhorn to contribute to XP SP2. ‘It’s the internal culture – anything to do with security, we get it out the door as soon as possible. The more pain the customer feels, the worse it is for us,’ Crossley told silicon.com.”

Best reports, “With Apple’s own next gen OS, Tiger, widely expected to debut this month – almost a year before Longhorn’s scheduled release – Apple execs have hinted they expect to be copycatted by Redmond rival. Crossley said she expected technological crossovers but denied they would be deliberate. ‘We do a load of research into what people want and funnily enough so does Apple – it’s not hard to work it out… Will I be surprised if there are similarities? No.’ And despite reports to the contrary, Crossley said Redmond has seen no halo effect from iPod users shunning PCs in favour of Macs. ‘We haven’t seen it yet,’ she said. ‘We’re not happy about losing any market share,’ Crossley said. ‘We worry less about ‘losing share’ and more about what else we can get into… we want to do it all.'”

Full article here.

MacDailyNews Take: It’s hardly newsworthy that Microsoft strives to be a Jack of all trades and ends up being a master of none, but to hear that they haven’t seen iPod users shunning PCs in favor of Macs “yet” implies that they do expect it in the future even while others are seeing the effect happening already.

Related MacDailyNews articles:
Morgan Stanley: Apple’s ‘iPod Halo Effect’ is ‘roughly double what the market expects’ – March 18, 2005
‘iPod Halo Effect’ – sales of the iPod are spurring orders of other Apple products – February 24, 2005
Report: Best Buy to sell Mac mini, could accelerate ‘iPod Halo Effect’ – January 28, 2005
Apple execs now see ‘iPod Halo Effect’ clearly paying off with higher Macintosh sales – January 13, 2005
Holy Halo Effect! Analyst predicts 100 million iPod sales by 2008 – Windows to Mac switchers coming? – November 24, 2004
Analyst: iPod ‘should spur sales of iMac, this is just the beginning of a ramp for Apple’ – November 23, 2004
Survey: 13% of iPod owners have switched, plan to switch to Mac from Windows within 12 months – November 22, 2004

42 Comments

  1. We got one PC in work and it’s shit, no one uses it. We all use our shiny G5’s ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    I’d rather have a G5 on my desk than a Dull or HP or Cheng Shin or Gateway etc.

    Macs Rule, PC’s Suck Ass Big Time.

  2. The Duke wrote “Does Microsoft still sell an operating system? I forgot about them back in 2002, a few weeks after I bought my first Mac.”

    Right on, Duke! I feel the same way too–except I forgot about all those other OSes back in 1984 when I bought my first (THE first) Mac. I haven’t looked back in 21 years now…. Ahhhh.

  3. “Not the jimbo” wants to know what my “unreal” computer is. I don’t have one. However, I do have to use a PC from time to time for work. Most of the work done on that one is plugging security holes and updating virus mappings.

    The “umpteen gazillion” PCs out there are the ones I’m talking about. You know, the ones that have a shitty OS with more holes than swiss cheese. You know, the ones with over 60,000 viruses available. You know, the ones that run a poor copy of Mac OS 9, aka Windows XP. You know, the ones that people spend more time trying to protect than they do getting work done.

    I am using a Mac. It doesn’t ever crash – EVER – so I don’t have to inform the boss that it’s not working. That means that I bill my time, excluding breaks, efficiently. See, I am allowed to take a break here & there to read MDN, much like 7-11 probably gives you a potty/smoke break.

    My point, in case you missed it, was that Johnny 1-nut is a mindless sheep. He believes that because most people use a PC with Windoze then it must be the best. He’s wrong. I’ve used PCs, Macs and everything else in between for decades. I choose Mac because I found it to be the best tool. He choosed PC because everyone else does.

  4. Jimbo: “Most of the work done on that one is plugging security holes and updating virus mappings.”

    Then keep you away from a PC if that´s all you can do with it!

    We have Macs and Windows XP computers at our animation/video design studio. The 4 peecees work a full day and are running 24 hours a day, 7 days a week, just like the Macs. We spend as many hours maintaining the Macs as we do the Peecees – bascially none.
    All hooked via DSL to the internet, all hooked together on a network.
    In the last 3 years I cannot remember one time that any of the PeeCees crashed or were down because of virus or whatever. (Jimbo – did you know virus software works in the background on its own? – you don´t have to stop anything to get it working – its always working.)
    Just the facts, Jimbo.

    It really riles me that too many mac owners (you, jimbo) are so ignorant of the real world. We like our Apples, we like our PeeCees. If we didn´t they would be gone.

    —From the guy that pays the bills.

  5. What’s with the “Apple are…” and “Dell are…”?? It’s “Apple is..” and “Dell is…”! Apple is a single entity, thus the “is” not the “are.” You could say “The employees of Apple are…” and be correct, but not “Apple are…”

    Sorry, the old English teacher in me.

  6. I think the most critical line is ….

    “We want to do it all”

    All I can see here is an old saying that apitimises Microsoft …

    “Jack of all trades, but master of none”

    2 cents

  7. “What’s with the “Apple are…” and “Dell are…”?? It’s “Apple is..” and “Dell is…”! Apple is a single entity, thus the “is” not the “are.” You could say “The employees of Apple are…” and be correct, but not “Apple are…”

    Sorry, the old English teacher in me.”

    Thank-you neohuman. I was think the same thing, I just wasn’t 100% sure.

    Thank God for English teachers. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  8. NTJ, Jimbo isn’t ignorant, he just has a chip on his shoulder. Maybe 10% marketshare will make it go away.
    My experience is the same as yours NTJ. Wintels can easily be made virusproof, and our network now includes a cute mini that is a great girls computer, if ya know what I mean. There are still not Mac apps for for what the office uses, so no cheese graters for now.

  9. [and our network now includes a cute mini]

    This is sad. Joe – having repeatedly hinted, finally got someone to buy him a Mac. Of course it’s the ‘cheapest’ Mac, which he…

    [that is a great girls computer, if ya know what I mean.]

    …fills it with pr0n! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    [There are still not (sic) Mac apps for for what the office uses,]

    The office?

    Check into MS Office. It’s over-priced, but it is available.

    [so no cheese graters for now.]

    Joe’s ‘cute’ euphemism for a G5 tower.

    […he just has a chip on his shoulder. Maybe 10% marketshare will make it go away.]

    Maybe 10% will make the ‘89% Cheerleaders’ go away.

    Maybe they would finally GET IT. It’s so tiresome to have to endure the perpetual ‘helpful reminders’ that we’re using the wrong OS.

    Yes, I think 10 is a BIG enough number to impress all those impressed by something THAT ‘big’!
    ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    MW: ‘SIZE’. Really, no kidding!

  10. The case for the mac, IMHO, is the easy maintenance and the longevity of the equipment.

    I have never had to reinstall OS X. I have never had to reformat my HDD. But on windows, I did it all the time. Even with XP, every year, I needed to wipe clean and start over. The registry gets jacked up. Some program just won’t go away. The operating system just got over-burdened and slowed way down. Didn’t matter what I did. I still do it on all the Windows boxes that I manage for other businesses.

    The other is the longevity. My 866 powerbook is still very quick. It works with professional video programs quickly. 866 mhz. Try that on a Intel Windows box. I don’t think so. The hardware for the mac is so much more advanced.

    My two bits for what it’s worth.

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