Attention Apple Legal Dept: LuxPro debuts blatant ‘iPod shuffle’ rip-off called ‘Super shuffle’

“LUXPRO, a Taiwan-based maker of digital audio products, has introduced what can only be described as a blatant rip-off of Apple’s iPod shuffle. LUXPRO’s ‘Super shuffle,’ which is being shown this week at the CeBIT conference in Germany, is nearly identical to the iPod shuffle in every way–from its form factor to its name and advertising,” iPodlounge reports.

“Made from the same white plastic and featuring the same control pad as the iPod shuffle, the Super shuffle is also the exact length (3.3″) and width (0.99″) as the iPod shuffle. The flash memory-based Super shuffle is a little thicker (0.38″) than the iPod shuffle (0.33″), but offers an FM tuner and voice recorder, which the Apple device lacks,” iPodlounge reports.

“Like the iPod shuffle, the Super shuffle is offered only in 512MB and 1GB sizes, and works with both Windows and Mac OS X. Pricing and availability were not immediately available. However, was able to snap a handful of photos of the device and its advertising at CeBIT, which show that LuxPro is not only cloning Apple’s low-cost player, but is also replicating its well-known silhouette ads,” iPodlounge reports.

Full article, more images, and links here. has photos of the device from CeBIT here.

LUXPRO’s ‘Super shuffle’ webpage here.

MacDailyNews Take: Wow, right down to the earbuds and the lowercase “s” in “shuffle.” But, they really should’ve called it the “iSuper shuffle.” LUXPRO ought to include a note saying, “Designed by Apple in California,” on their ‘Super shuffle’ packaging. For those wondering, Apple has won cases like this before.


  1. Wow. Imitation IS the sincerest form of flattery . . . but this is clearly actionable. I do believe Apple will reap windfall damages from this little stunt!

  2. So Apple can sue by saying that this company is trying to confuse consumers with this product? I mean, did Apple get a patent or how is Apple’s shuffle protected from people copying them like this company did.

  3. Brando; it’s called Trade Dress infringement. You might want to look it up. P&G has a group of lawyers who’s only job is to protect them on that issue.

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