Toshiba VP: Apple’s iPod shuffle memory demand so vast, we can in no way meet their needs currently

“Toshiba Corp. plans to boost capital spending on semiconductors for the current business year by 13 percent, accelerating plans to expand output of flash memory chips, a senior company official said on Monday. Toshiba will increase chip investment to a record 203 billion yen ($1.92 billion) for the year to March 31, up from an originally planned 179 billion yen, Corporate Vice President Masashi Muromachi said on the sidelines of a news conference. Toshiba earlier announced that it would move forward the production schedule at a new flash memory plant owned jointly with U.S. partner SanDisk Corp., citing a rapidly growing market for flash memories and intensifying competition,” Kiyoshi Takenaka reports for Reuters.

“‘When it comes to the supply-demand balance we are currently unable to satisfy all customer demands,’ Muromachi said, noting in particular the launch of iPod Shuffle by Apple Computer Inc. in January. ‘Demand created by this new machine is so vast that our current capacity can in no way meet their needs,’ he said,” Takenaka reports.

Full article here.

MacDailyNews Take: Not bad for a “one hit wonder,” eh? A lot of people must not know that Napster’s CEO thinks they’re “stupid” for buying an iPod. Please note that every iPod sold, whether it be an iPod, iPod mini, or iPod shuffle means one more iTunes customer and almost certainly one less for the also-ran WMA music peddlers of the world. Napster et al. are hating life even more today than they were yesterday, if that’s possible. No word from the iRiver or “Creative” folks, yet. There must be no phone service out on the ledge.

And, yes, when Napster folds, we’ll the the first ones dancing the jig on their grave – accompanied by iTunes Music Store-purchased music playing on our Apple iPods.

Related MacDailyNews articles:
Napster CEO Gorog: ‘it’s stupid to buy an iPod’ – February 10, 2005
BusinessWeek: Rather than dismissing Apple products as fads, Dell should try starting a few – January 31, 2005
Dismissive Dell CEO not impressed with Apple Mac mini, calls iPod a ‘one-product wonder’ and a ‘fad’ – January 17, 2005
Creative CEO: Apple iPod shuffle ‘a big let-down, worse than the cheapest Chinese player’ – January 12, 2005


  1. MCCFR has the best line in this thread so far – loved it! (And too sadly true…)

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  2. I said it once, I said it twice, I’ll say it tree-toimes:

    Abandon all hope ye who thinketh to compete with the iPod/iTunes/iTMS juggernaut … it’s futile!

  3. Oh yeah.. that’s what they said about our very first flash player! Not enough supply man. Apple has no idea what flash customers wants! Chinese players are crap too, man!

    I’m so ronery.

  4. Qman asks, “Why is there a Napster ad on this page???”

    Let’s face it, MDN needs $$ to pay for bandwidth, and if Napster is foolish enough to give it to them, why turn it down? It just pushes Napster a little closer to bankruptcy. I’d be happy to take some of Napster’s borrowed money, as long as I don’t have to give it back later.

  5. The iPod has not taken off in Japan as much as it has in the states yet. Don’t get me wrong, sales are good but a basic element is missing. Namely ITMS Japan. There is a rumor though that there will be an ITMS opening for Japan in March and I hope it is true because that should help a lot.

    Since Apple has been the underdog and now finally the tables are turned, MDN’s take is understandable. It is good to have the good guys finish first for once. At some point Apple should open things up a bit though. It seems like they are starting to do this more with the motorola deal. I also like it that Apple is all about supporting open standards and they should continue in this. Care has to be taken to not become Microsoftish.

    “He who fights with monsters might take care lest he thereby become a monster. And if you gaze for long into an abyss, the abyss gazes also into you.”
    Friedrich Nietzsche (1844 – 1900)

  6. Wow. Apple does it again with another sold-out hit. If Apple buys all this flash memory at the quantities that the iPod Shuffle market demands then there is no way the WMA players can compete on price. They might as well forget about the portable music market; flash or hard-drive, Apple dominates.

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