“Hewlett-Packard Co. announced the resignation of a senior marketing executive Monday, less than a week after HP’s board of directors fired the chairman and chief executive,” Rachel Konrad reports for The Associated Press. “HP Senior Vice President of Corporate Marketing Allison Johnson’s last day at the Palo Alto-based computer maker is Friday. Johnson, 43, will become vice president in charge of worldwide marketing communications at Cupertino-based Apple Computer Inc., where she will report directly to Chief Executive Officer Steve Jobs. Her first day at Apple is Feb. 21.”
Konrad reports, “HP emphasized that the brand guru’s resignation was independent of the ouster of Carly Fiorina, the company’s embattled former leader. Fiorina’s nearly six-year reign ended abruptly Wednesday when board members fired her and said she failed to slash costs and boost revenue as quickly as directors had hoped. Johnson resigned Feb. 4 – five days before Fiorina. Board members asked to her to remain ‘through the CEO transition,’ HP spokeswoman Stacy Katz wrote in an e-mail. The board also asked Johnson to stay until after the company reported first-quarter earnings, expected Wednesday.”
Full article here.
First Post©
first post ye ha
so wats she going to do?
if she came from hp does that mean that apples gonna make a printer?
rats
o well
i hope apple comes out with a 23inch hd widescreen imac
and a 17in widescreen for the mac mini
she was part of the +HP campaign which was pretty cool…
it makes sense that she’s worked with Apple in the past and will keep working with Apple
I totally like rule, dude.
Hey, NoMacForYou troll-go away. Please.
Hey, maybe the “Invent” slogan can be re-applied to Apple and actually mean something this time around.
Anybody know what “Marketing Communications? is/are? Advertising, maybe?
Hopefully now we’ll see something more than iPod ads come from Apple. People seem to forget that they make computers.
McPhee.. It’s PR.
Branding. That sort of thing.. the really high-level stuff not so much about reading the market (MARKETING) but… MARKETING the company to the MARKET.
annoying.. I know.. basically the goal of PR is to protect, improve, polish the image of the company… in this case.. cherish, protect, improve, polish the brand of Apple. Very important.. if not the most important thing Apple does. It’s worth noting that every Apple employee is part of this process, even if they don’t know it.. this is the position that tries to orchestrate and manage that brand maintenance.
Actually, She’s a returning Apple employee. Welcome home.
mike:
Brands are something found on cows.
Mike
That was what I was going to day NoPCZone, didn’t she work for Apple before?
So this was the person at HP that helped convinced Carly to sell an HP brand iPod…
She had to go or get booted by HP during the coming purge and breakup of HP.
The man heading Apple Germany has resigned.
Wonder what the reason behind that was…other than lackluster sales boosted only by high exchange rate.
Maybe she was behind those “Picture Book” ads for HP photography. I liked those ads. Very apple-like.
M. T. MacPhee:
Branding cattle is where the marketing concept of branding originated – in the stockyards of Kansas.
http://www.hp.com/hpinfo/execteam/bios/johnson.html
That chick isn’t exactly hot, but I’d do her.
“Branding cattle is where the marketing concept of branding originated – in the stockyards of Kansas.”
I tried to think up a Gateway joke, but I haven’t had my coffee yet.
Gateway made a profit last quarter
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Based on operations, the company reported a net loss of $6.6 million US. Gateway, based in Irvine, Calif., reported net income of $93.9 million for the quarter ended Dec. 31, compared to a loss of $114.1 million in the same quarter last year.
Much of the company’s profit was due to a one-time gain of $100.5 million from the retirement of preferred stock previously held by AOL in addition to several smaller one-time gains.
Excluding the one-time items, Gateway reported a net loss of two cents per share, compared to a net loss of 35 cents per share in the same period last year.