“AppleInsider has obtained an advanced copy of the Pepsi iTunes television commercial that will debut on February 6th during Super Bowl XXXIX. The game will be played between the New England Patriots and the Philadelphia Eagles. Earlier today, Pepsi announced that this will be the 19th consecutive year it will advertise during the Super Bowl. The company said it will air four new commercials for Diet Pepsi and the Pepsi iTunes promotion during Super Bowl XXXIX,” AppleInsider reports.
“The spots will air in the first and second quarters over a total of two and a half minutes during Fox’s telecast on February 6th. ‘Featuring a number of popular tracks from a series of music genres, these commercials illustrate how winning a free song from the Pepsi iTunes promotion is as easy as opening a bottle of Pepsi,’ the company said. In addition to the 45-second iTunes commercial shown above, Pepsi said it will also debut a 30-second spot, which is still under development,” AppleInsider reports.
USA Today also reports that “Gwen Stefani appears in an iTunes ad being considered for the Super Bowl… As usual, [PepsiCo] has filmed multiple spots to pick from, and the iTunes spot under consideration stars singers Gwen Stefani and Eve, according to two advertising industry sources with direct knowledge of the ad. The two previously teamed for the hit singles ‘Rich Girl’ and ‘Let Me Blow Ya Mind.'”
See the ad over at AppleInsider here.
Not as bad as last year’s spots, but lame nonetheless.
Finally, a commercial worth watching.
That ad at AppleInsider sucks. Air the Gwen ad multiple times instead. Gwen Stefani, mmmmmmmmm…
Do you have Prince Albert in the can? I mean do you have a song in your Pepsi?
It is obvious that it is a Pepsi commercial and not an Apple commercial; very lame and too simple.
If I were Apple, I’d be very upset. This is NOT a Super Bowl quality ad nor an Apple quality ad.
It could be an ad for after the Super Bowl.
I think its MUCH better than last years crap.
Yummm…I could stare at Gwen Stefani all day. God forbid if they should ever release a special edition Gwen Stefani iPod…
This commercial is incredibly good. Some people on this board are so picky that they don’t know when Apple has done something very special.
“God forbid if they should ever release a special edition Gwen Stefani iPod…”
Did you check out the Gwen Stafani tattoo over at HP?
If they’re going to advertise and encourage new users, maybe they should get the store working first?
http://discussions.info.apple.com/webx?14@710.5xT0ab0jNHf.1@.68a58528
A bunch of us have been having problems for the last week or two, and it’s not been fixed. Many posts on apple discussion forum about this. I’d be curious if any of you guys have been affected?
I’ve been using Macs since 1985. And I own 400 shares (bought at US$24). So I’m not much of an Apple basher. But we do expect the stuff to work, right?
It’s definitely a Pepsi ad–no Macintoshes. Heck, I figured you’d at least see an iMac G5 running GarageBand during the “garage band” bit. And there’s no mention about winning iPod minis, either.
Oh, I almost forgot: Go Pats!
It starts out good and then it’s downhill. Cut off the last 20 seconds. (no offense to the actors)
Not a bad spot. I’d agree that it isn’t necessarily up to Superbowl standards, but otherwise I think it’s pretty good.
gwen stefani? what it is, 1999 again? i will loose even more respect for the itunes/pepsi ad people if they run a gwen stefani ad. she is so irrelevant it’s not even funny.
The ad will work, that’s all that counts for Pepsi. One could argue that the 1984 commercial, historical, relevant and brilliant beyond belief as it was, worked on Apple users mostly.
Oh fer cryin’ out loud… Bring out the dancing silhouettes! Any ad about iTunes should feature the dancing silhouettes! Dancing silhouettes holding color Pepsi bottles! See! I’m not an ad exec and even I can figure it out!
Dammit! It’s not just music, you Pepsi dorks! It’s iTunes! It’s iPod! You need to capitalize on the current hipness of the iPod/iTunes combo or else it’s just another forgettable soda promo!
I thought Apple was going to have some say in the commercial. I guess not.
you see, people, not everyone is a Mac geek like us. The point is, the first Pepsi/iTunes failed. People didn’t get it. This ad shows people the essence of the campaign. There is music in your pepsi purchase. Any kind of music. Buy a Pepsi and you can get a song of your choice. It’s that fucking simple, and the ad speaks loudly and clearly to the mainstream audience it is trying to connect with. If Mac geeks made these commercials, they’d be so into the details that they would fail horribly. Also, this ad shouldn’t feature the dancing silhouettes – because it’s not an ad for iPods!!! Sheesh, that’s advertising 101 – don’t confuse people!
Last year the iTMS was relatively new, and needed some ‘splainin’ – which was not that inspiring coming from a 15-yr old. Now people know more what an iPod is and also where the music comes from. I think Pepsi’s new commercial is brilliant, and funny, too. Not that I’ll buy any more Pepsi than I do now (none), but I believe it will work well for both Pepsi and Apple – especially since we’re already hearing about winning bottles and pretty wide distribution BEFORE this weekend, which is the biggest difference this time over last.
G-Spank: The problem with this ad is that it’s not an ad for a Pepsi/iTunes promotion. It’s an ad for a Pepsi/”free music” promotion. If Pepsi had done the deal with Napster, they could have replaced the iTunes logo with the Napster logo and used the exact same ad!!
The iPod/iTunes monster has a lot of consumer popularity behind it, and Pepsi is ignoring it.
Pepsi isn’t ignoring it. It has the Apple logo, and that’s all you need. It’s one more thing that says’ to mainstreamers – “Huh – Apple and Pepsi working together? Cool” and in the subconscious Apple gets more validity. Thiss is important because the battle Apple is facing is against a horde of people who want to marginalize Apple as a “freak” company whose fans are “cult like”. This FUD is steadily being stripped away, and ads like this go a long way towards people associating Apple with mainstream success.
So, it turns out you can sell sugar-water and change the world at the same time. Who woulda thought…