Apple introduces new 20GB iPod U2 Special Edition

Apple today introduced the iPod U2 Special Edition as part of a partnership between Apple, U2 and Universal Music Group (UMG) to create innovative new products together for the new digital music era. The new U2 iPod holds up to 5,000 songs and features a gorgeous black enclosure with a red Click Wheel and custom engraving of U2 band member signatures.

“U2 and Apple have a special relationship where they can start to redefine the music business,” said Jimmy Iovine, Chairman of UMG’s Interscope Geffen A&M Records in the press release. “The iPod along with iTunes is the most complete thought that we


  1. Black iPod with white earbuds and the band’s signatures? Sorry, but yawn.

    I don’t hate U2 but I don’t need their names on my iPod. And $50 coupon for their complete library…what’s the full price?

  2. Let’s see; do I really want to pay an extra $50 for a different color and somebody’s name scrawled on the back? Think not.

    Why didn’t they include downloaded music on the new model? A coupon that induces me to pay even more? Think not.

    I thought we were supposed to “think different”

  3. A lot of us didn’t – and had a bad feeling about the repercussions from the get-go…

    But HEY, What about the Black/Red U2 iPod?
    Nice look. Thought it could have come with more U2 music preloaded. Though it seems most people who would R E A L L Y want to buy this would have most of their music anyway…

  4. In a few words to those that have taken their time to post first and dismiss this because it doesn’t meet their needs: DON’T BUY ONE!

    Jeez. Some people will never be happy with anything unless it meets their specific, unique, needs.

    Whatever happened to some diversity? Apple will probably sell a fair number of the U2 version of the iPod, but it’s not for everyone, that’s probably why there is still a choice of the “regular” iPod, iPod mini and new iPod Photo. Something different for everyone.

    Why not take the energy you all spent in complaining about something that doesn’t float your boat and do something constructive with it?

  5. I actually agree with solar. To a U2 fan, this is a great deal. To those who want to be different, a black/red iPod is definitely a great option. I’m not a U2 fan, nor do I like the black/red look, but it will be a hit and everyone here dismissing it….well, this sounds like the same group who dismissed the iPod Mini.

    Great job Apple!

  6. I’m not a huge U2 fan (they were great through Rattle N Hum, but now they’re just ho hum IMO), but I think the red and black looks pretty cool. Also, $149 with a $50 off for their entire collection is a pretty damn good deal in my book.

  7. All I can say is, ehhhh… Not bad, not good. The library deal is…frankly…a ripoff. Anyone that is enough of a U2 fan to pay the extra $50 for the special iPod will already have the complete U2 library on CD, and ripped to iTunes, so really it comes down to paying $100 more for 25 tracks.

    I can’t say it is completely bad, though…if I didn’t already have an iPod and most of my U2 stuff was on record or tape, it would be a good deal.

    Again, though, on the balance you’d have to think that someone who’d buy a band’s complete library would be the kind of person that would need more than a 20GB iPod….

  8. I dunno. doesn’t interest me, but maybe someone else will like it.
    Maybe in 2or 3 months they’ll have the Pink Floyd version with ol’ Pink’s signature on the back or maybe Jethro Tull with his signature, etc.

    (yes, I do know what you’re about to say…)

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