Piper Jaffray: Mac market share shows potential to increase

“Piper Jaffray maintained an ‘outperform’ rating and $40 target price on Apple Computer, saying a 0.5% increase in market share ‘is not unrealistic’ for the computer company if the current acceleration in interest and demand for its products continue. Apple currently holds a 2% share in the personal-computer market, the research firm said. ‘We believe a 0.5% increase in market share, to 2.5%, would have a significant impact on numbers,’ increasing calendar 2005 and 2006 Mac sales by 16% and 24%, respectively, Piper Jaffray said. ‘Despite potential supply issues in the September quarter, demand remains strong, and we believe that over the next two years Apple has the ability to grow its market share ahead of expectations,’ the research firm said,” Forbes.com reports.

Full article here.

Related MacDailyNews articles:
BusinessWeek: ‘Apple’s future looks surprisingly bright’ – October 01, 2004
Piper Jaffray: ‘Apple market share to grow over next two years ‘ – September 27, 2004
Mac market share primed to explode? If not now, when? – September 25, 2004
Analysts predict Apple’s new iMac will boost sales – August 31, 2004


  1. Still holding on to my stock. Great news. Glad I got in when it bottomed out. Buying stocks at that time was like shopping at the dollar store. I loved it. Reaped many, many benefits.

  2. Maybe by this article people will finally realize that when Apple is *stagnant* in market share it means it is increasing its sales.

    Notice how a *fixed* 0.5% increase translates – when one takes into account projected growth of PC global market – into an increase of sales by 16% in 2005 and by 24% in 2006, still with a stagnant market share (a one-time +0.5% increase).

    And since Apple sells to people – and not dumb terminals – that will mean having Macs everywhere anywhere.

  3. beryllium….

    lol …. you hit the nail on the head…. but wait till those “holier than thou” PeeCee trolls read what you said….

    Hell, we might have a lively thread goin here !!

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