From Pepsi’s site:
Hold on to your headphones people ’cause we’re about to give away a truckload of iPods. To be precise, we intend to put one iPod an hour, every hour, of every day, for 84 straight days, in somebody’s hot little hands!
For those counting at home… That’s a staggering total of 2016 iPods!!
The promotion began October 3rd, 2004 at 12:00:01 AM ET and is open to Canadian residents only. The promo ends December 25, 2004 at 11:59:59 PM ET.
More info and official rules here.