“Apple’s trendy iPod digital music player, which has revitalized the company, is giving laptop sales a boost during back-to-school season. Many students, after falling in love with the iPod, are packing for college with new Apple Macintosh computers,” Jefferson Graham reports for USA Today.
“‘This is my third student rush season,’ says Jason Thorpe, a sales associate at the University of Oregon’s computer store. ‘When I started, people wouldn’t even look at Macs. Everyone came in wanting a PC. This year, two-thirds of them want Macs.’ In Tucson, at the University of Arizona’s on-campus store, salesman Jeff Guba says Apple sales are way up from last year, when 4 of 10 computers sold were Macs. This year, it’s 6 of 10,” Graham reports. “Besides the afterglow of iPod, other factors are giving Apple laptops a boost:”
– Viruses. Internet viruses that affect Windows machines ‘have gotten out of hand,’ says Charles Hendee at New York University’s computer store. “Every week, we have three or four people switch for just that reason.”
– Price. Unlike Mac desktops, which tend to cost more than comparable Windows machines, entry-level iBook laptops are competitively priced, at about $949 with Apple’s education discount.
“Most students buy laptops,” Graham reports.
Full article here.