Apple iPod ‘Silhouette’ ad campaign takes Grand Kelly Award

“The Magazine Publishers of America awarded TBWAChiatDay the $100,000 Grand Prize Kelly Award for its Apple iPod ‘Silhouette’ campaign that shows people dancing with iPods against brightly colored backgrounds,” Mae Anderson reports for Adweek.

“‘It demonstrated to people that you don’t have to spend a lot of time talking about features to get people to make a human connection with your product,’ said Mike Hughes, president of The Martin Agency in Richmond, Va., and a Kelly judge. ‘Also, one of the core values for Apple is design. To reinforce that without ever talking about it, just by art direction, is an incredibly smart and effective device,'” Anderson reports.

Full article here.

29 Comments

  1. Solid
    I don’t think its a matter of owning a computer because it is “cool.” I think it more of owning a computer because it does what it is supposed to do. Apple has that covered. Oh yeah, and they kick ass and look cool.

  2. >The Magazine Publishers of America awarded….

    Not strictly a platform-neutral group, are they. On the other hand…

    >The Kelly Awards are given to magazine campaigns that demonstrate creativity and effectiveness.

    Can’t argue with that.

  3. Thanks! already got it. I did make the first add match the full length song, and play full screen using a plug-in that would play movies as screensavers, but it was too big.

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