“The original dream of using digital technology to change the way we live our lives is being fulfilled not by Microsoft and Bill Gates but by… Steve Jobs. He has revolutionized the film industry with Pixar. He is the prime mover in the transformation of the music industry. The most successful portable music player by far was his idea. The iLife software suite is an amazing set of integrated applications for controlling music, arranging and storing photos, capturing and editing videos, making movies. GarageBand, Apple’s newest software for recording, editing, and arranging music, is drawing a fresh new generation to Apple. Steve Jobs is ‘The Digitizer,'” George F. Colony writes for Forrester Research.
“And he has recycled strategy to get there. In the 1990s Macintosh suffered from a dearth of software. Apple had to cajole, push, and plead with software makers to support the Mac. Few did, and the Mac withered,” Colony writes. “When Jobs arrived back at Apple, he said, ‘Screw the software business