“International fashion house Gucci Group has pounced on the market opportunity inherent for third parties in the success of Apple Computer’s IPod music player–introducing its own designer IPod carrying case,” Jonny Evans reports for Macworld UK. “Available online through Gucci’s U.S. store, the IPod case is available in multiple colors and costs almost as much as an IPod–$195.”
“The case is available in this season’s Gucci colors–beige/ebony GG plus with dark brown leather trim, green/red/green web carrying handle, and silver hardware,” Evans reports. “Gucci’s product reflects the healthy market surrounding Apple’s product. And Gucci’s case may appeal to select high-profile IPod users, such as Victoria Beckham.” Full article here.
See the Gucci iPod case here.
Why? You could almost buy another whole iPod for that much cash…
Can’t wait not to buy this.
If you’re compelled to complain about the price, this case is not targeted to your demographic. People who can afford it will buy it. People who can’t won’t understand. I would suggest that the vast majority of buyers will be Mac iPod owners not Windows iPod owners.
“Those who surf the Web using a Mac tend to be better educated and make more money than their PC-using counterparts, according to a report from Nielsen/NetRatings.”
http://news.com.com/2100-1040-943519.html
My girlfriend would love this. Too bad she’s not getting an iPod. ;p
The Gucci iPod mini sling is now out now, too – at least in Japan:
http://www.visavis.co.jp/shop/product.asp?dept_id=1650&pf;_id=0060160&mscssid=CACAQJ6QJ2TH2N2J0G0KN7SA3KNTA24C
I would prefer a Coach iPod case. I am not a Gucci fan.
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JadisOne:
I agree. I’ve talked to Coach about that, and they’ve assured me that they’re working on one.
Fred, some nice elitism. But, there are still more smart rich PC users!! And I don’t think many “smart” people would waste their money on one of these bags. And a lot of rich people are poorly educated. And, no offense to Gucci bag owners, but all the Gucci bag owners I’ve come in contact with are non-working wives or daughters of the rich. Oh, and I think you mean that people that buy this bag can afford it and not “People who can afford it will buy it”
Does your link make you feel superior? Do you drive a Saab? (nothing against the cars, but they used this (Saab owners are better educated . . .) as an advertising campaign, IMHO to woo people that are educated but insecure about their intelligence (education != intelligence))
There are plenty of people who could afford this that don’t understand either.
Just because something is expensive, it doesn’t make it better. Designer clobber like this is people not with a eye for good design but with more money than sense.
I expect con-men love this sort of thing. It helps identify people who are both wealthy AND stupid.
opps..sorry…didn’t mean to disturb you…I thought I was visiting a news site…
Ah. Victoria Beckham. Queen of Chavs.
http://www.chavscum.co.uk/celebrity.html
It’s like the 500 dollar bottle of purfume, that, by the way, smells horrible. It’s a status symbol. “My shoes are prada, and my iPod case is Gucci.” It’s money that drives the market, and stupid little rich girls, driving the luxury car that daddy gave them and hanging out with thier sorority friends (that daddy pays for every month), will buy such a thing. “Oh my god, did you see that iPod case. It’s tres chic!”
Oh la la, iPod, c’est chic en gucci.
We are the iPod generation. Great era to tell our kids about when we’ll be much older.
The take on this may be a little backward. My suspicion is that some will now buy an iPod to have a reason to buy the case.
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Why must you people be so critical of something just because it’s expensive? If you don’t want to spend the money, then don’t buy it. If you don’t appreciate the reasons someone might buy it, then don’t. Look, my daily watch cost me 5 grand. Sure, I could wear a Timex, and it would tell the same time. But I don’t. Would you spend $5,000 on a watch? Probably not. So what.
Personally, I don’t like Gucci. But $150 for a case like this just doesn’t seem like much to me.
haha victoria beckham want the bag to smack david beckham with?
Atomic Bomb, I don’t think many here are being critical of the case.
I don’t understand why didn’t they design a case for the Dell DJ? </sarcasm>
I think this finally confirms the iPod truly has moved from geektoy to fashion accessory.
“Fred, some nice elitism”
Not elitism, not an Apple campaign, just a statement of fact. No need to take it personally, right?
I’m reading this while eating lunch, leftover chicken w/rice and green beans in my Gucci gold tupperware microwavable carrying case.
The funny part? that it costs $195! Just call it $200 and get it over with! It’s frigging gucci after all!
If I could afford a five grand watch (which I can’t), and I saw one I particularly liked, I would probably buy it. What I wouldn’t do would be to buy a Rolex (or whatever) simply because it is a Rolex. In fact, I would avoid avoid buying a Rolex, a BMW, anything Gucci/Louis Vuitton/Burberry simply because I think they’re tasteless and crass. (I appreciate that the BMW brand may not mean this whre you are, but it does in London. They’re largely driven by tossers)
I don’t object to someone paying $195 for the case for the iPod, but these people aren’t really paying for craftsmanship, they’re paying for branding and a status symbol, which I personally find utterly tasteless and offensive.
I have never thought Fred’s assertion didn’t make sense. Mac owners are a miniscule percentage of the population, and machines cost more. Of course they make more money than most, and hence are on average better educated.
But, as RV has proven, none of that makes the man.
Maybe Fashion Bug could design a case for the Dell DJ…
Gucci, Prada, et al appeal as much to me as a silver Mercedes (ie. not at all), but I don’t begrudge anyone else wanting one. I think a black and silver neoprene case would be more appropriate for my iPod. Better protection when you drop it too.