Gucci debuts US$195 designer iPod carrying case

“International fashion house Gucci Group has pounced on the market opportunity inherent for third parties in the success of Apple Computer’s IPod music player–introducing its own designer IPod carrying case,” Jonny Evans reports for Macworld UK. “Available online through Gucci’s U.S. store, the IPod case is available in multiple colors and costs almost as much as an IPod–$195.”

“The case is available in this season’s Gucci colors–beige/ebony GG plus with dark brown leather trim, green/red/green web carrying handle, and silver hardware,” Evans reports. “Gucci’s product reflects the healthy market surrounding Apple’s product. And Gucci’s case may appeal to select high-profile IPod users, such as Victoria Beckham.” Full article here.

See the Gucci iPod case here.


  1. If you’re compelled to complain about the price, this case is not targeted to your demographic. People who can afford it will buy it. People who can’t won’t understand. I would suggest that the vast majority of buyers will be Mac iPod owners not Windows iPod owners.

    “Those who surf the Web using a Mac tend to be better educated and make more money than their PC-using counterparts, according to a report from Nielsen/NetRatings.”

  2. Fred, some nice elitism. But, there are still more smart rich PC users!! And I don’t think many “smart” people would waste their money on one of these bags. And a lot of rich people are poorly educated. And, no offense to Gucci bag owners, but all the Gucci bag owners I’ve come in contact with are non-working wives or daughters of the rich. Oh, and I think you mean that people that buy this bag can afford it and not “People who can afford it will buy it”
    Does your link make you feel superior? Do you drive a Saab? (nothing against the cars, but they used this (Saab owners are better educated . . .) as an advertising campaign, IMHO to woo people that are educated but insecure about their intelligence (education != intelligence))

  3. There are plenty of people who could afford this that don’t understand either.

    Just because something is expensive, it doesn’t make it better. Designer clobber like this is people not with a eye for good design but with more money than sense.

    I expect con-men love this sort of thing. It helps identify people who are both wealthy AND stupid.

  4. It’s like the 500 dollar bottle of purfume, that, by the way, smells horrible. It’s a status symbol. “My shoes are prada, and my iPod case is Gucci.” It’s money that drives the market, and stupid little rich girls, driving the luxury car that daddy gave them and hanging out with thier sorority friends (that daddy pays for every month), will buy such a thing. “Oh my god, did you see that iPod case. It’s tres chic!”

  5. The take on this may be a little backward. My suspicion is that some will now buy an iPod to have a reason to buy the case. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  6. Why must you people be so critical of something just because it’s expensive? If you don’t want to spend the money, then don’t buy it. If you don’t appreciate the reasons someone might buy it, then don’t. Look, my daily watch cost me 5 grand. Sure, I could wear a Timex, and it would tell the same time. But I don’t. Would you spend $5,000 on a watch? Probably not. So what.

    Personally, I don’t like Gucci. But $150 for a case like this just doesn’t seem like much to me.

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