Xserve powering Apple into enterprise hearts and minds

“Ausmelt is a $13 million outfit that supplies smelting technology services around the clock to huge global enterprises such as Alcoa, Mitsui, Korea Zinc and Rio Tinto… there’s not a Mac in sight among its 40-odd Windows XP and 2000 desktop computers – but there is a dual-processor Apple Xserve network server at the centre of this hub of industry,” David Frith reports for Australian IT.

“The Xserve has replaced an older Windows NT server felt to be too expensive – given Microsoft’s hefty site licensing fees – and no longer up to the job,” Frith reports. “The Apple machine was installed in less than two hours, cost about half the price of a Windows server upgrade, and has significantly better performance, Ausmelt says. The Xserve is a tiny thing, just 4cm high. But, now powered by IBM’s 64-bit G4 PowerPC processors, it packs a mighty wallop


  1. I think business is finally starting to take a real look at the Apple alternative. And once their foot back in the door, OS X with its security and ease of use packs a bit wallop.

  2. “The Xserve is a tiny thing, just 4cm high. But, now powered by IBM’s 64-bit G4 PowerPC processors, it packs a mighty wallop”

    Wow, I didn’t know IBM produced 64-bit G4 chips.

  3. Apple is going to struggle to keep up with the demand for the G5 Xserves. This will be HUGE–and will open the door to business and other large organizations if Apple can develop a competitive business-oriented desktop (i.e., inexpensive, G5, expandable).

  4. Is it me, or is this not really much to celebrate? I mean, we’re talking about one company, who makes $13m, which is hardly something to boast about, who integrates 1 XServe. Perhaps getting a company in the Fortune 100 would sound more like news versus this…

  5. The facts/benefits of the situation are equally true and still interesting no matter who the company is. The benefit to an Apple advertising campaign may be less than if it was GE ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  6. Positive article, but a few glaring typos, the one noted above about the “64-bit G4’s”, and this one:

    “In the US, Virginia Tech has linked 1100 Xserves to make the world’s third largest supercomputer”

    Thanks for talking up Apple’s gathering enterprise momentum David, but please do your homework. Virginia Tech’s cluster consists of 1100 G5 towers.

  7. If only Apple could build desktop computers that had better performance for half the price…

    That’s an unreasonable demand. Name a computer with even similar performance as any of Apple’s machines for half the price, not to mention the bundled software.

  8. 10/10 what an EXCELLENT way to get a toe hold into the enterprise market.. release a beautiful and affordable server series and in 5 years time you think those companies won’t know what Total Cost of Ownership means…?!! they’ll look at macs, at the very least..

    Come on guys.. TCO.. i know you can figure this one out.. FIRE THE IT DEPT

  9. The G5 XServe is getting us into the Enterprise backdoor, the iPod is getting us into the consumer front door and the G5 desktop and OS X is getting us back onto the entertainment Industry desks. Just a few more hardware tweaks (better consumer desktop 1.6 ghz G5 iMac, Pro Lapop 1.6 ghz G5 PowerMac and TV Top box) and Apple will bigger than anyone could have imagined! Apple is realizing that its great design and ease of use can go further than just desktop computing.
    Andy C., Us Mac users are here for QUALITY, not price!

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