eMax Net, Inc., a minority owned subsidiary of eMax Corporation, today announced its eMax Software Group division has completed in-house testing and analysis of Microsoft Corporation’s Windows Media Player security methods in support of the company’s full commitment to artist’s Digital Rights Management (DRM) and has found Media Player to be wholly inadequate for its purposes. In tests conducted on both stand-alone applications and several well known Internet-based media distribution sites the company has been able to easily duplicate “protected” music and media content producing freely distributable, anonymous, unsecured copies with minimal effort and little more than the bundled multimedia applications typically provided with most popular audio cards and systems.
At the core of EMAXNET’s eMax Music division business plan is the development of a secure audio-video content distribution system fully recognizing and protecting artist’s rights. Internet piracy is an entirely non-trivial concern for which, half-solutions are unacceptable both to individual artists and the industry. EMAXNET’s absolute commitment to its anti-piracy position and the rights of all artists to have access to the marketplace and to be fairly compensated for their work product demands a media distribution platform that ensures meaningful protection of the rights of all parties in the equity chain and full accountability for the illegal duplication and distribution of copyrighted digital media.
eMax Music intends to directly compete with on-line services such as Real Networks RealOne Rhapsody and Apple’s iTunes leveraging the value of its existing inventory of artists, music and video rights with its industry connections and insight to present a unique consumer entertainment system providing access to the marketplace for all artists past, present and future along with assurance of consumer value and artist compensation packages unparalleled in the industry together with a unique anti-piracy DRM solution representing meaningful accountability for unauthorized media duplication and distribution.
eMax Software Group is developing an Internet-based audio-video entertainment platform beginning with the accounting and e-commerce infrastructure Computer Decisions International will bring to EMAXNET and culminating in a proprietary front-end delivery platform and anti-piracy solution it hopes to base in part on the Divine Logic technology licensed from ReDOX Technology Corp. eMax Software Group is internally designing and developing the associated network infrastructure and supporting applications anticipating integration into EMAXNET broadcasting activities and deployment by eMax Music in Q4 of 2004.
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