“Rap superstar Eminem, who says he could earn more than $US10 million for endorsing a product, is suing Apple Computer on grounds it used one of his hit songs in a TV advertisement without permission,” Reuters reports. “Eight Mile Style, music publisher of the artist whose real name is Marshall Mathers III, filed the copyright infringement lawsuit last Friday in US District Court in Detroit.”
“It also names Viacom, its MTV subsidiary and TBWA/Chiat/Day advertising agency as plaintiffs. Apple and Viacom both declined to comment on the pending litigation. The lawsuit claims Apple, in a television ad for its iTunes pay-per-download music store aired on MTV last year, featured a young boy with an iPod portable music player singing the lyrics to ‘Lose Yourself,’ the theme song for his hit movie ‘8 Mile’ released in 2003,” Reuters reports.
“The ad was also posted on Apple’s website, the suit says. ‘At no time did Apple, Chiat/Day or MTV receive authorization or permission to record, reproduce, perform, transmit, copy, use or otherwise exploit the composition (‘Lose Yourself’) for any purpose,’ it says,” Reuters reports. “‘Defendants have acted intentionally, recklessly, wilfully and in bad faith,’ it adds.”
Full article here.
The complete lawsuit paperwork is available online via PDF here.
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