“I’ve been using an iPod mini for a few weeks�Apple lent me a gold one, the least popular of the five metallic colors, which also include silver, pink, blue, and green�and I prefer its smaller size compared with the iPod I normally carry. Its 80-CD capacity is sufficient for my listening preferences; I can always refresh the play lists by syncing with my Mac. Even so, I wouldn’t buy the mini because, for $50 more, I could buy the $299 entry-level iPod, which isn’t much bigger physically and yet has more than triple the capacity�15 gigabytes, vs. the mini’s four,” Peter Lewis writes for Fortune.
“Market researchers say there’s a magic difference between a price of $199 and $249; the former is an impulse buy, the latter a considered decision. If Apple had sold the mini for $199, my impulse would be, it’s small, it’s cool, it’s colorful, it’s all I really need; I’ll buy it, and my wife probably won’t scold me. At $249, however, the purchase decision goes like this: I can get a much better value by spending a little more for a lot more music,” Lewis writes. “In the case of the iPod mini, less is not more.”
Full article here.
MacDailyNews Take: Do you really think Steve Jobs cares whether you buy a mini or an iPod as long as you buy from Apple? Perhaps they priced the mini in such a way as to drive iPod sales for the time being until production ramps up?