Forrester Analyst: Regardless of Virginia Tech ‘Big Mac’ supercomputer, IT pros will ignore Apple pr

“Apple Computer has announced plans to ship its new XServe G5s to Virginia Polytechnic Institute and State University. Although the machines — which will replace the 1,100 PowerMac G5s currently assembled into one of the world’s most powerful supercomputers — are a feather in Apple’s cap, they may not help to sell many XServers [sic],” Jason Lopez writes for NewsFactor Network.

“Virginia Tech surprised the high-tech world by configuring over a thousand Apple G5 personal computers, using InfiniBand connection technology, to create the world’s third-fastestsupercomputer. Dubbed ‘System X’ (that’s ‘System Ten’ in true Mac-speak), it ranks as a high achievement, regardless of how mundane the details are,” Lopez writes.

[MDN Note: “System X?” But, we digress…]

“‘Was there anything in particular that Apple added to this?’ Forrester analyst Frank Gillet pondered. ‘Fundamentally — no, the heart of the processing power here comes from IBM, and at some level, IBM could have done something similar to this,’ he told NewsFactor. One thing seems certain, Apple’s server strategy will not be successful based on selling supercomputer hardware. What about overall sales? Will the Virginia Tech experiment payoff in the enterprise? Probably not. Apple’s goal is to be recognized as a bona fide supplier to the enterprise, but Gillet says the firm can only be a niche player. ‘Apple does a good job of making products that you turn on, and they work,’ he said,” Lopez writes.

[MDN Note: Frank, as an “analyst,” shouldn’t you know that the G5 is the result of Apple’s collaboration with IBM, not IBM alone. Apple makes “products that you turn on and they work.” Gee, thanks for the insight, you must be a Super Duper Analyst there, Frank. Here at MDN, we prefer products that work when you turn them on, but we’re part of the fringe. Again, we digress…]

“But that marketing strategy, which attracts consumers, rings hollow to many I.T. professionals who are focused on two dominant systems: Linux and Windows. Forrester says the handwriting is on the wall for Unix,” Lopez reports. “The problem with Apple’s Unix-based OS X Server software is, ‘it ain’t Linux,’ says Gillet. I.T. departments probably will not pay much attention to Xserve G5 technology, because enterprises want more than physical pieces of hardware. ‘Doing a spec comparison of a Dell server with a G5 is not sufficient; you’re buying into a whole value proposition,’ Gillet asserted,” Lopez reports.

[MDN Note: Forrester’s Gillet says the “writing is on the wall for Unix and Mac OS X Server isn’t Linux and an Xserve running Mac OS X Server isn’t “more than physical pieces of hardware,” so buying into the Dell “value proposition” is what I.T departments will probably want to do. Makes about as much sense as anything Frank’s said so far. What more? Here you go, gluttons…]

Lopez reports, “‘Apple is acquiring the raw materials in terms of product technology, initial product positioning, and the talent they’re hiring to begin to make a serious effort,’ Gillet remarked. ‘But I would argue they have not yet made that effort other than delivering the product.'”

[MDN Note: Yes, Frank. Apple’s done nothing except “deliver the product.” You know, the product that makes up the world’s third fastest super computing cluster for a fraction of the price of competitors. Any I.T. person who can’t see that and won’t investigate further should be fired. As should you, Frank, for gross incompetence.]

Full mess, laced with FUD for your enjoyment, here.

MacDailyNews Take: Now that Virgina Tech will have 2/3rds of their racks empty with the upgrade to Xserve, shouldn’t Steve Jobs toss them $10 million worth of extra Xserve’s to fill them up? We’d like to see “Big Mac’s” numbers then, though it probably still wouldn’t matter to Frank Gillet, star analyst of Forrester Research.

62 Comments

  1. notice there is also no mention of price. hmm…. it’s cheaper, far easier to maintain, and just works. boy, no wonder I.T.’s are not looking at it. my grandmother could put together a cluster at the rate apple is delivering the product. This “analysis” is among the funniest I’ve ever read. That’s why the government is looking into Apple, right? Hmm.. guess this “analyst” also doesn’t know that Linux runs on Apple hardware. So brilliant, must be under the virus attack… oops, this supercomputer is also immune to viruses! such mundane, insignificant details… SKYNET anyone?

  2. I want to smoke what that analyst is smoking. He is obviously high.

    This is what bugged me a lot.

    Perhaps the forgotten piece in the Virginia tech supercomputer legend is the PowerPC G5 microprocessor, a technology derived from IBM’s 64-bit Power4 chip. IBM calls it a “server on a chip.”<p>

    “Was there anything in particular that Apple added to this?” Forrester analyst Frank Gillet pondered. “Fundamentally — no, the heart of the processing power here comes from IBM, and at some level, IBM could have done something similar to this,” he told NewsFactor. <p>

    They make it seem like all Apple did was repackage an IBM product. Any idiot knows that the software has to be written to take advantage of the chip. And, um, I do not recall IBM writing OS X or OS X server for the G5. Just like I don’t remember Intel writing Windows.

    But, like I always do, I will take this with a grain of salt b/c these people just don’t know what they are talking about. And like I continue to do, I show my Wintel clients the light.

    I still have yet to see any of my switchers go back to Windows.

  3. Oh god the guy is so full of himself and ill informed. Sheesh! I’d like to make stupid ill-researched remarks like this and get paid. Sounds like fun.

    What is this? Jesus…these people are losing credibilty with every word that comes out of their mouth. They need to just NOT talk!

  4. How ignoramuses think:

    Third fastest supercomputer. Cool.

    Least expensive supercomputer. Wow.

    Less wattage with XServe. Great.

    64 bit processors. All right!

    Made by Apple. Oh, I thought it was, like, a real computer, dude.

  5. The Dictionary (OmniDictionary) says it all:
    From Webster’s Revised Unabridged Dictionary (1913):

    Luddite Lud”dite, n.
    One of a number of riotous persons in England, who for six
    years (1811-17) tried to prevent the use of labor-saving
    machinery by breaking it, burning factories, etc.; — so
    called from Ned Lud, a half-witted man who some years
    previously had broken stocking frames. –J. & H. Smith. H.
    Martineau.

    —————–

    From WordNet (r) 2.0:

    Luddite
    n 1: any opponent of technological progress
    2: one of the 19th century English workmen who destroyed
    labor-saving machinery that they thought would cause
    unemployment
    See also closely related FUDDITE

  6. You know not too long ago there was a CNET News.com article saying pretty much the same thing and everybody went screaming bloody murder. I’m a huge Apple fan, but I know CNET and Forrester aren’t doing this analysis based on what comes out of their butts, they’re commenting on the research they’ve done talking to people who buy, install and use supercomputers. The VT Big Mac is an awesome achievement no doubt, but who’s building the second one?

  7. “… Gillet says the firm can only be a niche player. “Apple does a good job of making products that you turn on, and they work,” he said.

    But that marketing strategy, which attracts consumers, rings hollow to many I.T. professionals who are focused on two dominant systems: Linux and Windows.”

    Amazing Insights Abound in this Article!
    Does this mean to imply that I.T. professionals prefer products
    that you turn on and they don’t work … Hmmm sounds like Windows
    (and even Linux on bad days!) … mostly like Windows … 😎

  8. Quoth Nobody with Nothing to Say:

    ‘I’m a huge Apple fan, but I know CNET and Forrester aren’t doing this analysis based on what comes out of their butts. . . .’

    How do you know that? By comparing what they say with the facts, which anyone can easily obtain? No? I didn’t think so. You just ASSUME they must have done their homework, because they go on getting published & paid. Believe me, it isn’t so. Journalists make elementary factual errors all the time & nobody calls them on it; Wall Street analysts have an even worse record. (Remember all those wise old market gurus who told you Enron was a buy?)

    As long as people like you go on believing that the Emperor is wearing clothes, his tailors will do just fine.

  9. IT Pros will ignore this? Oh, no wonder NASA, the US Navy, and several other federal government agencies are looking into Apple’s technology.. they must be fools! This analyst is a total genius ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  10. “products that you turn on and they work.”

    Then I can lay off or retrain 2/3 of my no longer necessary MIS staff, show a huge productivity savings for my company, and negotiate a hero’s promotion and parachute.

  11. Does this mean to imply that I.T. professionals prefer products
    that you turn on and they don’t work …

    yes….when products “DONT WORK” and are insecure, this opens up a plethora of opportunity for an enterprising IT manager. they can get certifications and diplomas in “security” which focus primarily on how to repair a hosed system or network. A system or network that would be secure and running fine if the fundamental OS that ran on the servers and clients were more intelligently designed. Also, poorly designed OS’s need a large and well paid IT staff to support them which equals a bloated IT dept, which equals a bloated paycheck (cha-ching) for the enterprising IT manager, and that equals job security, or at least the appearance of job security.

    A friend of mine who works at apple enterprise sales said something funny. She said MS is like a Mafia Thug who is offering you “Family Life Insurance”. As long as you pay the boss, work for the boss, and never rat the boss out, you and your family will stay alive and be able to live a relatively normal lifestyle. The fact that this sort of “life” is fraught with mortal fear and anxiety is something that they don’t point out in their sales pitch. And if you say no, well the common belief is that you just don’t say no to these guys.

    Unfortunately, most executives don’t even realize there is an alternative that would dramatically reduce operating expenses, increase productivity, increase security and true peace of mind, and foster a more enjoyable and creative working atmosphere.

  12. I don’t feel real ranty today, but here’s one I saved from an IT that says it all:

    “I’ve known Mac admins that have lost their jobs because everything worked okay. When they wanted to cut cost they cut the “Maytag” repairman. I knew one Mac admin that would turn off his server once a month just so he could get calls and ‘be useful’. It’s all MS stuff for me, users are soooo happy when you can get the stuff to even print; it’s good to be the king.”

  13. I have seen “System X” before too.

    But the nickname Big Mac is what will stick.

    IT has lots of reasons to move conservatively, and nobody should expect a massive mass migration of thousands of companies to Xserve all at once.

    But expecting Apple to be ignored, with this kind of price/power, is equally absurd!

  14. “…can only be a niche player. ‘Apple does a good job of making products that you turn on, and they work.'”

    Robert Cringely pretty much made the same observation: it is in the best interests of IT managers to have machines that require a large work force to maintain. Hence the shift to Windows (crash-prone) and Linux (difficult to configure… or too easy, depending on your point of view).

    From http://www.pbs.org/cringely/pulpit/pulpit20030814.html :

    “Macs reduce IT head count while Linux probably increases IT head count, simple as that.”

  15. “who’s building the second one?”

    I know for sure of at least two supercomputer sites doing tests these days of their software on the VT “X” cluster.
    Such tests are not done ‘just because’

  16. This is the best article I’ve seen on Big Mac-

    “The software and the supercomputer design are the brainchild of Srinidhi Varadarajan, assistant professor of computer science. When he first went to Apple with his plan to link 1100 G5s, the company was so incredulous that Virginia Tech had to send a team to Apple headquarters, in Cupertino, to convince company executives that the plan was serious.

    The installation has been up and running for a few months, but the swapping of G5s for Xserve servers will shrink the size of the installation. �We’ll cut the space used by a factor of three,� said Lynn Nystrom, university spokesperson. �We’ll go from 3,000 square feet to 1,000 square feet.�

    Varadarajan built the system from off-the-shelf hardware components. He was initially attracted to IBM’s 64-bit PowerPC 970 processor with its 2-GHz speed and floating-point capabilities, but was frustrated when he learned the processor wasn’t available from IBM. He then focused on Apple’s G5, which utilizes dual 970s. The installation uses Apple’s OS.10 operating system and Mellanox Technologies’ InfiniBand cluster technology to tie everything together.

    As for potential customers, Nystrom said federal agencies, including the Argonne National Lab, the National Security Agency, and NASA, are among those expressing interest in the supercomputer technology. She added that negotiations were underway with potential customers who could use the university’s installation itself, or obtain rights to build their own supercomputer based on the university’s technology.”

    http://www.techweb.com/wire/story/TWB20040127S0003

  17. Actually, I picked up on the same contradiction as Neomonkey!

    Surely the analysis of Forrester Dude and the statement of Lynn Nystrom are – to an extent – mutually exclusive (a polite way of saying one of them is being economical with the truth, or ‘lying’ as we used to call it).

    BTW, wasn’t AltiVec an Apple contribution to AIM, which Moto then crystallised into silicon and trademarked as AltiVec. At the very least, AltiVec wouldn’t exist in 970 without Apple’s demand so doesn’t that count for anything. That and the operating system and the elegant programming tools – which of course Dell could offer as well (?!?).

  18. Oh, well, despite nine years experience and qualifications coming out of my arse I obviously only qualify as an IT Amateur. I’m so glad there are analysts like this one out there to ensure that I “keep it real”.

    No-one should buy Dell for big business. Their server kit is not enterprise grade, and their customer service sucks.

  19. IT proffesionals are scared of Apple products. They are afraid that Apple’s products whould make them look stupid because they would have to learn a lot of things for the first time. They are also afraid that everyone in their department would ridicule them for thinking of Apple as an option. Finally they are afraid that if the Apple products work as well as advertised, they would be made redundant.

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