BusinessWeek’s Newsmaker Q & A focuses on Steve Jobs, “Apple’s visionary-in-chief” who says, “I see a recovery in innovation coming out of this downturn.”
BusinessWeek writes, “Steve Jobs is high tech’s ultimate connoisseur of consumer tastes. As CEO of both Apple Computer and Pixar Animation Studios, he has proven to be the rare bird in Silicon Valley who understands what the public wants and how to deliver it. In a recent conversation with BusinessWeek Silicon Valley Correspondent Peter Burrows, Jobs talks about innovation, music, and being creative in a stagant market.”
One of Steve Jobs’ answers stands out in particular:
What has happened in technology over the last few years has been about the downturn, not the future of technology. A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of [customers], they would continue to open their wallets.
Read the Q & A article here.