“Rocker Tommy Lee thinks his nude billboard in Times Square is going to make a bundle for BuyMusic.com,” reports Katy Byron for The New York Post. “[BuyMusic.com is] trying to set themselves up as the anti-Apple.”
“With a budget of about $40 million, BuyMusic’s ‘Get Loaded’ campaign -as it is called – boasts that its MP3 download prices start at 79 cents – 20 cents lower than Apple’s iTunes. But the ad fails to mention that just one of the top 100 downloads is 79 cents. And that song is Tommy Lee’s ‘Hold Me Down’ track,” Byron reports.
Byron reports, “About 80 percent of BuyMusic’s top-100 hits cost 99 cents, the same as iTunes, while some others actaully cost $1.14. [In addition,] BuyMusic’s ads may backfire and help its rival iTunes, because the spots are virtually identical-happy downloaders with MP3 players singing and dancing, all set to a white backdrop.”
Full article here.