Buy.com is reportedly about to launch an online music service designed to copy Apple’s iTunes Music Store’s success.
“Buy.com will unveil a new music download service next Tuesday with a $40 million promotional campaign and launch celebration in New York’s Times Square,” Dawn C. Chmielewski reports for The Mercury News. “It will seek to emulate the success of Apple’s iTunes Music Store, even as its ad campaign takes jabs at its ‘simplistic’ nature, say recording industry sources who’ve seen the Buy.com promotion.”
“Like the iTunes Music Store, Buy.com will sell individual music tracks without collecting an up-front monthly subscription fee; even though it has yet to secure licensed music from all five major record labels, knowledgeable sources say,” Chmielewski reports. “The success of the iTunes store, which sold 5 million singles in the first two months, is proving to be a turning point in an online music business that has been dominated by obscure players. It awakened interest from giant online retailers like Amazon.com and prompted even established Internet services like America Online, MSN, RealNetworks and Yahoo to re-examine their digital music offerings.”
Full article here.