Microsoft strives to imitate Apple’s ‘Innovation Advantage’

“What drives innovation? According to Microsoft, innovation happens best when hardware and software are developed together. At this year’s Windows Hardware Engineering Conference, Microsoft chairman Bill Gates introduced an “innovative” new PC design, co-developed by Microsoft and HP. The new PC, code-named ‘Athens,’ features a wide-screen flat-panel display, high-quality audio, ‘intuitive and consistent’ controls, ‘truly quiet’ operation and ”appliance-like availability.’ Microsoft’s press release breathlessly described the new PC as ‘just one example of the type of innovation required to address the needs of users — innovation that is only possible when hardware and software are developed together,'” writes Sandy McMurray for The Globe and Mail.

McMurray continues, “Apparently, Microsoft has discovered the Innovation Advantage. When hardware and software makers work together, it’s much easier to make bold changes or to introduce something new. Innovation is even easier when the hardware and software are made by the same company. A company like Apple, for example.”

Full article here.

6 Comments

  1. Has anyone got a bucket? I think I’m going to puke.

    Go get ’em Bill, you’re all ideas. Keep riding the innovation rodeo. I love innovators like Bill with his bleeding edge ideas.

    – Hey Bill give us some new ones?

    – OK. Electric car windows. Calculator rulers. Remote controlled televisions. Changeable ringtones.

    – WOW that’s fantastic Bill! and you did it all by yourself. You’re my hero and saviour.

  2. BG3 does indeed innovate…

    …new ways to extract your money from your pocket!

    He certainly doesn’t innovate anything in the tech world, so that must be what he means,

  3. m$-is-wack – I believe the process of blowing fluid from your nose whilst in the act of bewilderment is termed “snarf”.

    For example – When I heard the other day that Bill Gates termed Microsoft was utilising its “Innovative Advantage”, I couldn’t help snarfing on my Coke.

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