Forbes: iTunes Music Store ‘enormously easy to use and dangerously addictive’

“Coming soon to a TV screen near you will be a series of commercials depicting people singing while listening to an iPod. You can’t hear the music they’re singing along with, you hear only their voices. The ads are memorable–and there is little chance they won’t make an impression: You will be curious about the product being advertised,” writes Arik Hesseldahl for

Hesseldahl continues, “in a press conference in San Francisco beamed by satellite to Apple stores around the U.S., Jobs [unveiled] Apple’s new online music store. And after a short tryout and a tad of obligatory skepticism, we can honestly say we’re impressed. The iTunes Music Store, an online music download service that is integrated into Apple’s iTunes 4 digital jukebox software, is enormously easy to use and dangerously addictive.”

Apple’s iTunes Music Store features “a new audio format called AAC, or Advanced Audio Code. Songs in this format sound terrific and are supposed to take up less space than MP3 files. We can confirm that they do sound great,’ Hesseldahl reports.

All in all, an interesting take on the new service, with some good facts mixed thoughout. Find the full Forbes article here.


  1. Why doesn’t Apple make a damned commercial saying, “HEY, look at this cool software and this is why it is BETTER!”? The mamby pamby iTunes Music Store commercials won’t interest Windows users in the least.

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