“Intel wants to take your mind off chip speeds — especially if you’re going to be in the market for a new laptop. That might sound crazy to anyone who has watched Intel constantly crank out newer, faster chips — and constantly try to convince consumers and corporations that the speediest semiconductor is the answer to all their computing prayers. But in a reversal of emphasis, Intel is about to start pressing the public to buy laptops with new brains that aren’t faster than existing ones. Instead of simply running more rapidly, says Intel, its new laptop chip will result in better overall performance in real-world applications.
However, by taking this new, rather un-Intel-like approach to chipmaking and — perhaps more important — to marketing, the world’s biggest semiconductor producer is attempting to dominate what promises to be a rare, high-growth tech market. Or possibly laying itself open to a big counterattack.
Intel says it achieves this performance increase without a speed increase because of the way it’s bundling the new processor with other components into an integrated offering, a first for Intel. Called Centrino and set to be launched on Mar. 12, the package includes a main low-power-consuming processor specifically designed for wireless notebooks, a choice of one of two chips controlling graphics, and a wireless chip allowing the laptop to connect to wireless local-area networks… In making such claims, though, Intel might actually end up bolstering the arguments its rivals have long made — that chip speed is hardly everything when it comes to gauging processor performance, ” reports Olga Kharif for NewsFactor. Full article here.
Of related interest, from Apple’s most recent SEC Form 10-Q filing, dated February 10, 2003: “The Company’s ability to produce and market competitive products is also dependent on the ability and desire of IBM and Motorola, the sole suppliers of the PowerPC RISC-based microprocessorfor the Company’s Macintosh computers, to provide the Company with a sufficient supply of microprocessors with price/performance features that compare favorably to those supplied to the Company’s competitors by Intel Corporation and other developers and producers of microprocessors used by personal computers using the Windows operating systems. Further, despite its efforts to educate the marketplace to the contrary, the Company believes that many of its current and potential customers believe that the relatively slower MHz rating or clock speed of the microprocessors it utilizes in its Macintosh systems compares unfavorably to those utilized by Windows-based systems and translates to slower overall system performance. There have been instances in recent years where the inability of the Company’s suppliers to provide advanced PowerPC