No ‘Switch’ Ads in Europe; Apple thwarted by ‘regulatory environment’

In response to a question regarding whether Apple will bring their ‘Switch’ campaign to Europe, Pascal Cagni, Apple’s vice president Europe is quoted in Guardian Unlimited as saying, “there are some issues with regulation… we cannot say ‘this Wintel is shit, this Mac is great’ in the regulatory environment we have here.”

Sounds like a ban on truth to us. But, we digress…

The article also points out that Apple’s renewed vigor in the UK market has reaped some reward. “According to an IDC report released in May of this year, Apple increased its sales by 21.2% in the space of a year. Its market share moved up from 2.5% to 3.2% in the same period,” reports Guardian Unlimited here.


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