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MacBook Ultimate? Sounds like someone is poking fun at Vista!

MW: Change, shes a-commin...

I wish they put it on their web store. At least we would be able to see if the price is different than it would be if we simply customized the current offerings to have similar features.

decent video card and I will buy

"I wish they put it on their web store. At least we would be able to see if the price is different than it would be if we simply customized the current offerings to have similar features."

It's nothing special. Just the top two MacBooks with BTO options pre-installed for you. No extra prices compared to going to Apple Store Online.

One more reason not to shop at the Apple ghetto known as CompUSA.

yawn...

same price if you add these options anyway... how innovative is that....?

this is the lamest thing i've seen from Apple Marketing since the Amelio days...

zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

It's an acknowledgement that 512Mb RAM just isn't enough.

My MacBook lasted two days before I convinced myself it needed more RAM. I've never looked back since.

they were finding apple buyers could not figure out how to add any options so they just made them part of the standard line up.

"I've never looked back since."

What would you look back to if you did or could?

MDN: Another misleading headline. They are just retail configurations, not new models. You can buy exactly the same machines online using BTO.

get a grip guys, it's just custom CTO models. What it means is that the Apple Retail Stores are seeing high demand for models with 1GB of RAM and so they are now stocking them as opposed to making customers wait for the CTO machines.

Magic Word: Race, as in don't race to apple.com/store as there is nothing to see there. move along folks, nothing to see.

These aren't new models. These are the same MacBooks with beefed-up specs. A new model would be something with a different design and/or new hardware inside. These just have more of what MacBooks already had.

Anyways, MacBooks should always be sold with min 1 Gb RAM. Glad I bought mine with that.

yawn...

same price if you add these options anyway... how innovative is that....?

this is the lamest thing i've seen from Apple Marketing since the Amelio days...

To all the critics of these 'new' models, I say get a life.

You now have the option of buying third party memory to complete your MacBook, or just buy the pre-configured MacBook with the expanded memeory.

This move acknowledges the level of BTOs Apple is receiving and fills the channel with the computers peop0le are buying. Its a move that is good for customers and investors alike.

I'm pleased as hell that Apple has the good sense to offer what the customer wants (and is buying). Q4 is going to be dynamite.

More choice is always better. I think this points to a better supply line.

Soon the "old models" won´t be available...

Gregg if, as you say, Apple is offering what the customer is buying....well, isn´t that all they can offer?

Could be that Apple figured it couldn't hurt to a few mass marketing techniques for the benefit of switchers, whose basic intelligence is undoubtedly lower (on average) than that of long-time Mac users, and who are therefore more easily impressed by package deals that often offer no real savings. More power to Apple if this plan succeeds! Apple is a non-discriminatory company. All IQ's welcome.

Would you like to supersize your Mac sir?

Since this is a "Apple Store only" version, it suggets that lots of MacBooks are being sold at the Apple Store. The demand must be quite high to legitimize selling these higher configured machines directly vs, BTO.
Sounds good for Apple.

I think that an "ultimate" edition of the MacBook should have something more than just normal CTO options. Something like adding the backlit keyboard and maybe the ability to manually set the amount of RAM dedicated to the graphics card.

512 RAM = standard video memory

1GB RAM or above can be set higher (either 128 or 256)

Magic word = "black" Give me a REAL untimate "black"book!

It's just a way for Apple to make more profit and correct a problem with slow under RAM capacity machines.

Should have been done long ago.

If you want a RAM less box, then order it online.

Matte screens?

From what I'm told, Apple has always had 1GB options in-store for PowerBooks, and these were always casually called "ultimate" but not publicly, just for internal reference.

More RAM and a bigger hard disk means a new "Model", now that's Innovation.

Actually it just seems to be the folks here at MDN who are calling them new 'models'...

The AppleInsider article just calls them 'configurations'.

This brings to light a question I've often wondered about MDN;

What is the legal and/or ethical journalistic basis for revising stories' headlines to suit the editorial bias at MDN?

In my opinion it sometimes works against the intentions of this site, since the editors frequently yake others to task for trivial inaccuracies, yet have no problem changing the wording of a quoted article when it reinforces their own perspective.

Does calling new configurations 'models' serve any real purpose other than to stir up discussion about semantics?

Whatever.........

take --- not yake

There's no reason for these other than this: Because RAM must be matched on the MacBooks, until now, Apple Store customers wishing to buy a MacBook with 1GB RAM would actually have to, essentially, eat $100 to achieve that, as the built-in two 256's would have to be discarded, and replaced with the two 512's ($200). Either that or order it online.

Now, Apple Store customers can get MacBooks with 1GB RAM without being screwed out of 100 bucks.

Sounds like mostly what this does is let Apple Stores put in two 512 MB sticks without forcing the buyer to pay for two 256 MB sticks that might as well be tossed in the trash.

Would have liked if this had been available back when I bought my MacBook..would have saved me the trouble of ordering memory and then having the unused sticks.

Of course, that is all academc since my MacBook is already at the Apple Store having its hard drive and logic board replaced...

Going back over my Apple purchases, I'm realizing that our of the Macs I've bought new I've only had two--a G5 tower and G4 mac mini--that hasn't required a substantial repair. iBook G3 with three logic boards, two optical drives, and free replacement by AppleCare with a G4 iBook. iMacG5 with replaced logic board. MacBook with new hard drive and logic board. And then there's the intel Mac mini I haven't taken back yet that only has about 30% Airport reception from the airport express plugged in three feet away...

I guess Apple gets high customer statisfaction because they repair/replace machines, but my god is that a lot of duds.