“Over the past year… CEO Tim Cook noted that iPhone X was the most popular model throughout the product cycle,” Evan Niu writes for The Motley Fool. “That’s probably why the company kept the iPhone XS at the $999 price and positioned the iPhone XS Max even higher at $1,099, which will likely boost average selling prices (ASPs) over the next year.”

“Pre-orders for the iPhone XS, iPhone XS Max, and Apple Watch Series 4 started today, and initial demand appears strong,” Niu writes. “Shipping estimates for the iPhone XS Max are already slipping into October for many configurations, notably including the 512 GB storage configuration that costs a whopping $1,449. iPhone XS shipping estimates are also getting pushed back, including for that model’s 512 GB configuration that costs $1,349. That means that Apple has already sold out of some of its launch inventory for its new flagship models.”

Apple's all-new 5.8-inch iPhone Xs starting at $999 and 6.5-inch iPhone Xs Max starting at $1099

Apple’s all-new 5.8-inch iPhone Xs starting at $999 and 6.5-inch iPhone Xs Max starting at $1099

 
“The fact that shipping estimates are already being pushed back is a good indication that the $1,099-plus prices aren’t hampering demand much,” Niu writes. “Apple Watch Series 4 is also getting a price bump this year, now starting at $400 instead of $329… With shipping estimates for Apple Watch Series 4 similarly getting pushed into October already, even at the higher prices, demand also looks robust.”

Apple Watch Series 4 (GPS + Cellular) in Stainless Steel Case with White Sport Band (40mm $699, 44mm $749)

Apple Watch Series 4 (GPS + Cellular) in Stainless Steel Case with White Sport Band (40mm $699, 44mm $749)

 
Read more in the full article here.

MacDailyNews Take: Yes, it’s going to be a very, very, very Merry Christmas for Apple this year!

SEE ALSO:
Apple may host another special event in October – September 14, 2018
iPhone Xs Max and Apple Watch Series 4 shipping dates quickly slip into October after preorders begin – September 14, 2018