“The world’s most valuable company plans to launch three new phones soon that keep the edge-to-edge screen design of last year’s flagship, according to people familiar with the matter,” Mark Gurman and Debby Wu report for Bloomberg. “The devices will boast a wider range of prices, features and sizes to increase their appeal, said the people, who asked not to be identified discussing unannounced products.”

“There’ll be a new high-end iPhone, internally dubbed D33, with a display that measures about 6.5-inch diagonally, according to the people familiar with the matter. That would make it the largest iPhone by far and one of the biggest mainstream phones on the market,” Gurman and Wu report. “It will continue to have a glass back with stainless steel edges and dual cameras on the back. The big difference on the software side will be the ability to view content side-by-side in apps like Mail and Calendar. It will be Apple’s second phone with a crisper organic light-emitting diode, or OLED, screen.”

“Apple also plans an upgrade to the current iPhone X with a 5.8-inch OLED screen, which is internally dubbed D32, the people said. The main changes to the new OLED iPhones will be to processing speed and the camera, according to the people familiar with the devices,” Gurman and Wu report. “Perhaps the most significant phone will be a new, cheaper device destined to replace the iPhone 8. Codenamed N84, it will look like the iPhone X, but include a larger near 6.1-inch screen, come in multiple colors, and sport aluminum edges instead of the iPhone X’s stainless steel casing. It will also have a cheaper LCD screen instead of an OLED panel to keep costs down. The cheaper version’s aluminum edges won’t necessarily be the same color as the colored glass back, simplifying production, one person familiar with the matter said.”

“While planning the new devices, Apple has altered the names multiple times,” Gurman and Wu report. “It has at least considered branding the new premium phones the ‘iPhone Xs,’ indicating that they’re an upgrade to last year’s iPhone X, the person said. The company has also weighed eschewing the ‘Plus’ label for the larger model…”

Read more in the full article here.

MacDailyNews Take: KISS:

• 5.8-inch iPhone (2018)
• 6.1-inch iPhone (2018)
• 6.5-inch iPhone (2018)

Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. ― Steve Jobs