In an interview on MSNBC, Apple CEO Tim Cook dicsussed how the company reviews every app in the App Store.

We do carefully review each app and police now. And we don’t subscribe to the view that you have to let everybody in that wants to or if you don’t, you don’t believe in free speech… We don’t believe that because we’re like the guy on the corner store, what you sell in that store says something about you and if you don’t want to sell that other thing, you don’t sell it. It doesn’t mean that you can’t use an iPhone to go to your browser and go to some porno site, if you want to do that, but… I’m not making fun of it!

But I’m just saying that it’s not what we want to put in our store. We want kids to go to the store, right, because kids – there’s a lot of learning, education apps in the store. And so, we’ve always done that. We’ve worked for the music industry to coding explicit, and so a parent could say, “I don’t want my child listening to explicit content.” We make sure all the movies are coded in such a way where you can say, “I only want my child looking at G movies,” or whatever or we have a parental control around apps. You can say, “I don’t want them on these certain apps.” And so, this is something that we’ve always felt really responsible for. – Apple CEO Tim Cook

Direct link to video here.

MacDailyNews Take: Here’s Steve Jobs’ take on the subject:

We do believe we have a moral responsibility to keep porn off the iPhone. Folks who want porn can buy an Android phone.Steve Jobs, April, 2010

Note: The full interview, part of Revolution: Apple Changing The World, is scheduled to air Friday, April 6 at 8 pm ET, 5 pm PT on MSNBC.

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