Smartphone sales rebound in Taiwan in November; Apple iPhone dominates with top five bestselling models

“Smartphone sales in the Taiwan market expanded 11.88% on month and 3.17% on year to a nine-month high of 650,000 units in November, according to data compiled by local retail channels,” Max Wang and Steve Shen report for Digitimes.

“Powered by strong sales of iPhone 8 and iPhone X devices, Apple remained the top brand in the local market in November, capturing a 37.8% share in terms of sales volume and 71.2% in terms of sales value,” Wang and Shen report. “Apple’s iPhone X 256GB, iPhone X 64GB, iPhone 8 Plus 64GB, iPhone 8 Plus 256GB and iPhone 8 64GB were the top-five best-selling models in the month, according to the data.”

“However, smartphone sales in the local market are expected to drop again slightly in December as sales momentum for the iPhone 8 and iPhone X has begun to slow down, said sources from the retail channels,” Wang and Shen report. “Instead, demand for iPhone 7 has picked in December as Apple has lowered the price for the device to below NT$20,000 (US$668), noted the sources.”

Read more in the full article here.

MacDailyNews Take: There’s a lot of baseless conjecture about Apple iPhone sales today. We wouldn’t put too much stock in claims that Apple’s iPhone sales are struggling.

3 Comments

  1. Just prior to reading this an article speculated there were weak sales in Taiwan. I think that goes to Tim Cook’s point about data points, and MDN’s point. Again, Apple projected revenue not how many of what mix would produce it. When it reports iPhone sales the number will reflect all units sold.

  2. Apple is a unique target for stiffing the market short term. It can’t officially rebut fake news, AAPL is essentially a wall street bank… set up fakes news event (from asia), sell down chunk of shares premarket driving down price 4-6%, rebuy with non-restricted shares and close short positions after predictable rebound. It’s an ugly game which hurts retail investors mostly, as always big money making money off small money, income gap widens more & more.

  3. “Apple remained the top brand in the local market in November, capturing a 37.8% share in terms of sales volume and 71.2% in terms of sales value”

    Lets think about that for a moment.
    650000 Units. iPhone ASP (averege selling price) is predicted to be $740 with the iPhone X. Apple sells 245700 units with the total value of $181818000. The total market value is then 255362359 leaving $73544359 for the competitors who sell 404300 units. ASP for the rest is then $181. Second hand iPhone 5S sells around $150 (16 Gig). If iPhone ASP is $650 then the rest gets an ASP $159.

    Say what you want, but Tim Cooks Apple is crashing the competition in the meanest way and that is the money way. Got to love Tim. This the thermonuclear kaboom what I like.

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