“Compared to other Apple ads,” Dillet reports, “this is less about showing product features and more like a greeting card.”
“This year is no different — you still see a lot of AirPods,” Dillet reports. “Apple’s new ad is called ‘Sway’ and takes place in the streets of Prague. A woman starts playing Sam Smith’s ‘Palace’ on her white iPhone X with her AirPods.”
MacDailyNews Note: That’s a silver iPhone X.
Read more in the full article here.
MacDailyNews Take: According to Dillet, the two dancers featured in Apple’s spot are married in real life.
Happy Thanksgiving, everyone!
Apple debuts ‘Frankie’s Holiday’ television ad – November 21, 2016
Apple debuts touching new ‘Happy Holidays’ TV ad (with video) – December 16, 2013