“Kinect first debuted as an optional accessory for the Xbox 360 in the fall of 2010, amid a wave of motion-controlled gaming hype. The camera and microphone system found initial success, but quickly faltered as the technical limitations of the device became apparent in gameplay,” Hughes writes. “For Apple fans, Microsoft’s first Kinect for Xbox 360 is noteworthy because it was based on technology licensed from an Israeli company called PrimeSense. Apple eventually bought PrimeSense for $345 million in late 2013, paving the way for the Face ID technology that will debut next Friday in the iPhone X.”
“This week, Microsoft confirmed to Fast Company that it has ceased manufacturing of the Kinect hardware entirely. Given the lack of Kinect support on Xbox One, it’s not surprising,” Hughes writes. “The technology’s initial promise would ultimately go unfulfilled — at least in Microsoft’s hands.”
“Apple saw value in the same technology, but took a different approach,” Hughes writes. “Apple had very different plans, seeing the miniaturization of the same technology as the future. The purchase of PrimeSense proved to be part of Apple’s push to replace Touch ID with Face ID and TrueDepth.”
Read more in the full article here.
MacDailyNews Take: Microsoft’s marketing budget for Kinect? $500 million. God only knows how much they blew on R&D, etc. Straight down the crapper! 🙂
There’s nothing new in this latest chapter of an age old story. As with the GUI, the portable media player, the smartphone, the tablet, the smartwatch, etcetera, in Microsoft’s hands, it’s a tangled pile of dry straw. In Apple’s, it’s spun into pure gold.
iPhone X and iOS 11 use Face ID to determine display of Lock screen notifications – October 13, 2017
Kinecting the dots: Why Apple bought PrimeSense – November 26, 2013
Analyst: Apple’s PrimeSense acquisition sets stage for future Apple television products – November 25, 2013
For what will Apple use PrimeSense’s 3-D motion sensing tech? – November 25, 2013
Apple confirms acquisition of Israel’s PrimeSense, company behind Microsoft’s Xbox Kinect, for $350 million – November 25, 2013
Why is Apple buying the company that invented Microsoft’s Kinect? – November 18, 2013
Apple in talks to acquire PrimeSense – November 18, 2013
Apple in talks to buy Israel-based PrimeSense, company behind Microsoft’s Xbox Kinect, for $200 million – July 16, 2013
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]