“2016 was an interesting year for smartphones with some high-growth markets down and other mature markets like the U.S. and China outpacing global growth rates,” said Ryan Reith, program vice president with IDC’s Worldwide Quarterly Mobile Device Trackers, in a statement. “Looking ahead, we continue to believe several factors will enable the smartphone market to regain some of its momentum. First and foremost is that less than half the world’s population is currently using a smartphone, and markets like the Middle East & Africa, Central & Eastern Europe, and Southeast Asia still have plenty of room to grow. In addition, as consumers continue to demand more from their smartphones we expect to see a large portion of the installed base that is currently using low-end devices begin to seek a more robust experience on more capable devices. Media consumption, gaming, augmented and virtual reality, and constant connectivity are drivers of this trend.”
Despite the massive growth of the low-end smartphone market in the past few years, IDC still fully expects the high-end market will continue to hold its place in the industry. Advancements in computing, display technology, cameras, and storage will continue to create the need for high-end users to refresh their devices.
“With the ongoing fight at the high end, vendors will need to find a way to innovate ahead of the curve to attract new users and increase shipments while driving profits,” said Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker, in a statement.
MacDailyNews Take: Even with the Mother of all iPhone Pauses already setting in Apple took 83% of smartphone market profits in calendar first quarter 2017.
Scarsella continues, “The display looks like it could be the next battlefield for the smartphone over the next couple years. We have seen both Samsung and LG opt for new borderless 18:9 displays and Apple could be set to join the party later this year. As smartphone owners continue to consume media on their devices, the screen (bigger, brighter, and bolder) will be an integral part of the overall design language for each vendor. From flexible to foldable and everything between, 18:9 displays look to be just the beginning of what’s to come.”
iOS: Coming off the first year in which iPhone shipments declined, expectations are that 2017 volumes will grow 3.8%. IDC slightly lowered its 2017 projections for Apple in this forecast to 223.6 million, while increasing its 2018 volumes to 240.4 million. All signs point to late 2017 and certainly 2018 being very strong for Apple as much of its installed base seems ready for a refresh and the next round of iPhones is not likely to disappoint its fans.
Android: Despite a slew of very attractive high-end Android products, IDC continues to see Android average selling prices (ASPs) decline and expectations are that the 1.5 billion Android phones that ship in 2021 will have a collective ASP of $198. Looking closer at 2018, the Middle East & Africa region for Android devices is expected to be the fastest growing at 10% year over year, which will well outpace the forecast for worldwide growth of 4.1%.
Windows Phone: Windows Phone shipments continue to fall as the lack of new hardware partners, developer support, and overall enthusiasm for the platform show no immediate signs of recovery. IDC expects 2017 volumes to decline 80.9% to just 1.1 million units. Microsoft has yet to fully commit to any “Surface”-style attack for smartphones or to push new vendors to embrace the platform, leaving little hope of mounting a full scaled comeback in the years to come.
MacDailyNews Take: IDC has become so attached to the Microsoft teat over so many years, that they can’t bear to bury the Windows Phone corpse.
Take “Windows Phone” off the chart, IDC. You look silly.
Note also that IDC’s predictions five years out are about as accurate as Jimmy The Greek’s, who died in 1996.
IDC: Windows Phone will not surpass Apple’s iOS by 2018 – December 2, 2014
IDC: Windows Phone to surpass Apple’s iOS by 2016 – June 6, 2012
IDC: Windows Phone to surpass Apple’s iOS by 2015 – June 10, 2011