“Apple just dropped a new iPad with all the excitement of an IRS audit,” Daniel Howley writes for Yahoo Finance. “That is to say, there was none. It feels like the company just woke up Tuesday morning and decided, ‘Hey, let’s announce a new iPad.’ Instead of a flashy event like Apple usually holds when it debuts a new product, we simply got a press release. I’ve had dentist appointments that were more thrilling than Apple’s latest announcement.”

“So why did Apple, the company that basically owns the tablet market, debut a new iPad without making a big show of it?” Howley writes. “Well, because the iPad isn’t that exciting anymore. It simply doesn’t warrant a lot of fanfare.”

“The tablet market isn’t hot anymore and Apple knows it,” Howley reports. “To sweeten the pot for prospective consumers, Apple has moved the iPad into the budget market. Whereas the iPad Pro 9.7 starts at a pricy $599, the new iPad starts at $329. That’s pretty reasonable for a new iPad.”

Read more in the full article here.

MacDailyNews Take: Dan is going to feel mighty silly when Apple unveils their new iPad Pro lineup at a special event within weeks. Today’s iPad was merely part of a press release dump of all of the things that wouldn’t fit, or merit inclusion, into the event’s schedule.

BTW, we told ya so:

iPads are too expensive relative to the perceived competition and Apple has obviously done a piss-poor job of marketing the iPad family (read: clearly explaining to the hoi polloi why they want an iPad over an Amazon or other Android tablet).

Sticker price is the biggest reason why iPad sales struggle to return to growth (the next biggest reason is that iPads’ useful lives last so damn long, they’re not rapidly replaced).

We would have purchased iPads for family members this year if they had been updated as they should have been for the holiday season and if the prices were a bit more palatable. Yes, we know what an iPad offers. Yes, we know they’re worth the money Apple’s asking for today; even being last year’s models. But, Apple should really do the math and consider making certain hardware more affordable in exchange for the backend revenue and increased mindshare and market share that will deliver.

For the same reason – mindshare – Apple should make their own Apple displays, even to the point of taking a loss of each and every one, so that other companies’ logos on frankly ugly products that do not match Apple design sensibilities are not in users’ faces all day long. That’s not a difficult concept to grasp; even an inveterate beancounter might be able to get it. — MacDailyNews, January 6, 2017

SEE ALSO:
Apple’s new $329 iPad is thicker and slightly heavier than iPad Air 2 – March 21, 2017
Apple unveils new 9.7-inch iPad starting at new low price of just $329 – March 21, 2017 – March 21, 2017