“The Apple Watch is moving on up,” Brent Dirks reports for AppAdvice. “According to new research from IDC, Apple Watch sales reached record highs in the fourth quarter of 2016 while Fitbit took a substantial tumble.”

“While Apple doesn’t release specific numbers, IDC estimates that 4.6 million devices were sold during the fourth quarter of 2016,” Dirks reports. “That’s good enough for 13.6 percent of the wearables [unit share] market that also includes basic fitness trackers. In the same quarter in 2016, Apple sold an estimated 4.1 million watches.”

Apple Watch Series 1 and Series 2 proved to be a magnificent success for the company as it was the company’s best quarter ever in the wearables market. The lower entry price point and the inclusion of GPS on the Series 2 along with a completely revamped user interface have helped the company grow its presence. Apple is one of the few companies that has been able to quickly refocus its watch to gain traction in the consumer market and has also been leading the charge on introducing the smartwatch category to the commercial segment. — International Data Corporation

“During the quarter,” Dirks reports, “Apple took third place in the overall market [unit sales] behind No. 2 Xiaomi and leader Fitbit.”

Read more in the full article here.

MacDailyNews Take: As we wrote back in December 2015:

Mixing Apple Watches that start at $349 [now $269] with fitness bands that you can get for under $20 (Xiaomi Mi Band) is a goofy way to measure unit share, but, of course, if IDC measured anything correctly, we’d probably have a collective stroke.

SEE ALSO:
The Apple Watch is winning – March 2, 2017
Apple Watch had massive holiday quarter; took nearly 80% share of total smartwatch revenue – February 10, 2017
The Apple Watch ‘WOW’ moment – February 3, 2017
Apple Watch dominates with 63% of worldwide smartwatch market – February 2, 2017
Apple smashes Street; iPhone, Services, Mac and Apple Watch set all-time records – January 31, 2017
Apple Watch has blood on its hands: Pebble is dead – December 7, 2016
Apple Watch has blood on its hands: ‘Microsoft Band’ wearable is dead – October 4, 2016
Computerworld reviews Apple Watch Series 2: It’s time to jump in – September 27, 2016
Ars Technica reviews Apple Watch Series 2: ‘Great experience with very few hiccups’ – September 22, 2016
Mossberg reviews Apple’s watchOS 3: Quicker, easier, and more useful – September 21, 2016
CNET reviews Apple Watch Series 2: ‘The smooth wrist companion it was always meant to be’ – September 14, 2016
WSJ reviews Apple Watch Series 2: ‘Apple Watch finds its purpose in life’ – September 14, 2016
The Verge reviews Apple Watch Series 2: There’s something effortlessly cool about it – September 14, 2016
Apple Watch Series 2: Apple refocuses its smartwatch – September 12, 2016